| 摘要: | 新聞，在大眾閱聽人心中，始終具有一定的專業素養，不過近年來，隨著電視新聞頻道的增加，以及電視新聞頻道不斷的被財團併購。讓原本就仰賴收視率的電視台，將具有專業素養的電視新聞之收視率也納入的考量之一，收視率往往決定電視台的生存，卻也造成新聞誇張式、戲劇化的報導出現，其中，這種現象又以新聞中的災難新聞最常出現。
近年來災難頻傳，地震引起海嘯的災難事件，在世界各處都曾出現過，也帶來了許多傷害，在這些災難事件當中，新聞媒介原本應該秉持新聞專業素養，客觀且專業低報導災難事件與最新資訊，不過隨著收視率的影響，災難新聞原本就具有高關注度的新聞，被加以戲劇化與誇張式的報導，這樣的現象，又以2012世界末日預言論之新聞最為明顯，媒體在電影上映的同時，每天不斷以新聞或是新聞節目的方式，不斷地播報有關2012為世界末日的資訊，加上網際網路的發達也成為該預言論主要的傳播管道之一，因而形成一個議題擴散的情形。媒介這樣的播報方式看似只是新聞媒介在傳遞消息給社會大眾，不過事實上近年來天災事件頻傳，人們心中已存在的隱性恐懼，卻因為這樣的報導被牽扯出來。不僅造成人心恐懼，甚至，導致不少人因此預言走向尋短之路的新聞事件也層出不窮。
故本研究將探討，此預言論中具有何種特性能夠吸引閱聽人分享傳播出去，這樣錯誤的災難資訊被不斷擴散討論，是否會引起人心恐慌與人們對該預言論的涉入情形。以及在得知2012世界末日預言論態度與行為上是否出現改變、及改變為何？透過量化的網路問卷調查方法，本研究鎖定「2012世界末日預言論」為研究主題，在臉書（Facebook）粉絲專頁等社群網站尋找自願者填寫本研究之問卷。並希望本研究研究之結果可做為未來業界的努力方向。
In recent years, along with the increase of news broadcasting channels, and the on going merger between them, audience rating also becomes significant for news broadcasting channels. It decides one broadcast’s live and death, but also consequence in dramatic, exaggerated way of expression in news reports. Among all, this kind of situation is more to see in news reports of disasters.
Lately, all kinds of disasters appear all around the world. Especially the Tsunami after earth quake often could see in different countries, and it brings a lot of damages. News reporters originally should be professional and objective in presenting the latest information about the disasters. However, in order to get high audience rating, news in accordance to disasters often is reported dramatically. In recent example, the apocalypse of 2012 should be most obvious. While the movie could be watched in theater, the discussion about apocalypse is all over the internet, or in everyday television programs. Continuously spreading information of the apocalypse, internet becomes one of the main paths of this wide spreading. It seems that the news media are informing the public with new information. However, this is normally not only creating fears in the public, many people decide to take their life away because of this kind of reports.
Regarding to all the discussion above, this thesis is going to discuss the characteristics of “apocalypse”. Moreover, when the incorrect information of disaster was wide spread to the public, will it cause fear and how will people involve in this kind of discussion. In addition, will people’s behavior change after knowing the apocalypse of 2012, and the reason of their change. Through a quantity research, and using surveys as my research method, this thesis focus on “the 2012 Doomsday Theory”. All the surveys were done on Facebook and some similar website, to look for volunteers to fill the survey. Hopefully the result of this thesis would be helpful in the field. |
