運動場館委外經營之顧客參與行為與滿意度研究─以福林國小附設游泳池為例

CCUR > College of Kinesiology and Health > Graduate Institute of Sport Coaching Science > thesis > Item 987654321/25956

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Title:	運動場館委外經營之顧客參與行為與滿意度研究─以福林國小附設游泳池為例 The Study on Customers' Participating Behavior and Customers' Satisfaction of the Operation Transfer System of Sport Center—A Case Study of Taipei Municipal Fu Lin Elementary School Swimming Pool
Authors:	許湘琪 Hsu, Hsiang Chi
Contributors:	體育學系運動教練碩博士班
Keywords:	游泳池委外經營管理顧客滿意度 swimming pool operation transfer customer satisfaction
Date:	2013-06
Issue Date:	2013-11-05 13:45:57 (UTC+8)
Abstract:	本章之主要目的，在探討福林國小游泳池委外經營管理之可行性及消費者對於委外廠商之服務品質滿意度，以做為台北市中小學游泳池之未來委外經營管理模式的參考依據。本研究以問卷調查法及訪談調查法的方式進行研究。研究結果發現本研究受試對象，男女顧客的分布情形為，女性高於男性顧客。顧客參與行為中，使用泳池以半年至一年以下最多。滿意度依序為1、環境衛生與安全；2、服務人員態度；3、定價及促銷活動；4、場地及設施服務；5、水質管理及設施維護； 6、企業形象與運動氣氛。在年齡方面41-50顧客使用滿意度高於其他年齡層，在職業方面服務業顧客使用滿意度高於其他職業之顧客，在學歷方面高中/職教育程度顧客較其他學歷顧客滿意度高。建議：本研究只針對一家游泳俱樂部(O.T)的顧客作探討，將來可對不同型態(例如型態不同、地域不同)的俱樂部顧客消費行為及使用滿意度作探討及比較，以供參考。 The purpose of this study in the discuss. The poeration transfer possibilty and customer satisfaction of Fu-Lin elementary school. Hope the results can be used as the road map to Taipei elementary and junior high schools. The questionnaire survey and interview are used in the study. Our result indicates the gender of participants are signiticant. Women rate higher than men in this study. The findings also show that most of the participant using pool frequency are “half to below year”. As the following satisfaction degree priority, 1. Environmental Health and Safety, 2. Attitude of Staff, 3. Pricing and Promotion event, 4. Location and Facility’s service, 5. Water quality management and Facility’s maintenance, 6. Corporate Image and Atmosphere of exercise. The customer satisfaction shows who is higher than the other, in which age between 41-50, vocation in service industry, high school or Technical and Vocational degree. Suggestion: This research only study for one swimming pool club’s (O.T) customer. It is possible to compare the other type’s club customers' participating behavior and customer satisfaction.
Appears in Collections:	[Graduate Institute of Sport Coaching Science ] thesis

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