和平文化經營理念與企業國際競爭力之關係兼論異文化管理之中介效果－美、荷、英、日MNE在台子公司之比較研究

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题名:	和平文化經營理念與企業國際競爭力之關係兼論異文化管理之中介效果－美、荷、英、日MNE在台子公司之比較研究 The Relationship between the Management Philosophy of Peace Culture and Corporate International Competitiveness, And Discuss the Mediating Effect of Cross Cultural Management - the United States of America, the Netherlands,the United Kingdom, the Japan, MNE in Taiwan Intellectual Capital
作者:	郭鈺涓 Kuo, Yu-Chuan
贡献者:	國際企業管理學系
关键词:	多國籍企業和平文化經營理念異文化管理企業國際競爭力 multinational enterprise the Managerial Philosophy of Peace Culture corporate international competitiveness cross-culture management
日期:	2013-05
上传时间:	2013-10-08 14:10:40 (UTC+8)
摘要:	本研究主要研究目的為探究和平文化經營理念與企業國際競爭力之關係兼論異文化管理之中介效果，並比較美、荷、英、日MNE在台子公司的差異。本研究以問卷調查法蒐集研究資料，共發出500份問卷，回收294份有效問卷，有效問卷回收率為58.8%。本研究發現為，和平文化經營理念對企業國際競爭力有正向且顯著的影響。有關美、荷、英、日MNE在台灣子公司之和平文化經營理念差異情形為：日本MNE較高、美國、英國MNE次之、荷蘭MNE最低；在企業國際競爭力方面，亦是日本MNE較高、美國、英國MNE次之、荷蘭MNE最低。本研究結論為，愈重視和平文化經營理念且管理制度愈採取第三文化(即結合母公司與地土國管理制度之優點)，則可獲得較高的企業國際競爭力。因此，建議台灣當地企業與赴海外投資的企業領導者須提高和平文化經營理念，並落實於各項異文化經營管理制度，以提高企業國際競爭力。 The main purpose of this study was to explore the relationship between the culture of peace business philosophy and corporate international competitiveness On the medi-ating effect of cross cultural management, and to compare the United States, the Neth-erlands, Britain, Japan MNE subsidiaries in Taiwan difference. In this study, a questionnaire survey to collect research data, issued a total of 500 questionnaires were recovered 294 valid questionnaires were valid response rate was 58.8%. The study found that as a business philosophy of the culture of peace is a posi-tive and significant impact on the international competitiveness of enterprises. About the United States, the Netherlands, Britain, Japan MNE in the differences of culture of peace in the Taiwan subsidiary business philosophy: the MNE higher, Japan, the United States, followed by the UK MNE, Netherlands MNE minimum; international competitiveness of enterprises, also Japanese MNE than high, the United States, British MNE followed, Netherlands MNE minimum. The conclusions of this study, more emphasis on business philosophy and management system of the culture of peace (ie, combined with the advantages of the parent company and the land management system of more to take the third culture), obtained higher international competitiveness of enterprises. Therefore, it is recommended the Taiwan local businesses and business leaders overseas investment required to improve the business philosophy of a culture of peace and the implementation of the business management system in different cultures, in order to improve the corporate international competitiveness.
显示于类别:	[企業管理學系暨國際企業管理研究所] 博碩士論文

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