社群網站已經成為你我一部分，在按讚、打卡、資訊分享等的動作背後，還潛藏不少安全疑慮。本研究以Facebook網站使用者為研究的對象，探討資訊分享使用行為之網路經驗、網路活動以及個人在分享權限隱私設置。進而資訊的安全性為關鍵問題，個人是否願意公開在社群網站發佈讓許多朋友間分享與粉絲團專頁。在使用者的隱私不明確的狀況下，了解發現使用者的信任認同差異，並發掘使用者在社群網站影響資訊分享隱私行為研究目的。
本研究引用倫理制定決策模式來探討自我定位、疏離感、電腦使用能力、分享態度、社群主觀規範、信任意向、隱私行為、七項構面之間路徑分析是否會正相關影響。總共回收300份線上問卷的有效樣本。
研究結果在疏離感對分享態度得到成立；社群主觀規範對信任意向得到成立、從分享態度與社群主觀規範兩項構面對信任意向得到成立，因此信任意向對隱私行為是有正向顯著得到成立。最後，本研究依據研究分析提供Facebook社群網站與粉絲團業者提升使用者信任行銷實務上安全參考，並提出研究貢獻建議。
The social network has become a part of you and me, lurking behind the action by the like, check-in, information sharing, a lot of security concerns. In this study, users of the Facebook website as the object of explore information sharing behavior for internet experi¬ence, network activity, as well as personal privacy settings and the sharing permissions. The security of the information a critical issue, whether the individual is willing to publicly posted in the social networking sites friends sharing with the fans group page. Uncertainty the status of the user's privacy, understanding found differences in trust agree of the user, and users to explore impact of information pri¬vacy behavior practices research purposes.
We introduce the social network sites adoption ethical decision model to explore the ef¬fect of self image, alienation, computer literacy, share attitude, subjective norm, trust and privacy behavior will have a direct effect on actual usage. The recovery of a total of 300 valid samples of the online survey question¬naire. Results in alienation been established on the share misgivings; subjective norms of the community is the intention of the trust established from share misgivings with the community structure of subjective norm the trust established was the intention of pri¬vacy behavior significantly been established. Finally, this study based on the analysis of the Facebook networking site with the group owners improve their marketing prac¬tices on safety reference user trust, and propose research contributions recommended.
