| 摘要: | 顏色附有印象與意義，影響人們的心理與生理，環境色彩代表著地方自明性，更給予居民安全以及歸屬感。色彩法令明確的歐亞國家，如法國與日本，總被稱為「美麗」的城市，由此可知保護地方性的文化，保有地方性的特色，得以促進城市的展現嶄新風貌。
色彩心理會受個人的個性及態度左右，亦會被整體的民族與習俗影響，當群眾處於充滿色彩的環境時，色彩所造成的刺激與反應，人們會以具意義的評估語彙，來傳達心理所感受到的色彩意象感覺，環境於各種心理因素間相互影響的問題，關係著人們的身心健康，更影響台灣的城市形象。
台灣因急速經濟成長，以致色彩汙染現象頻繁，雖台灣目前對於環境與色彩之研究甚多，政策方面也有「生活美學運動」等計畫，但卻缺乏長遠持續及整體性的規劃。為提升居民生活品質、美化市容，本文將以客觀的角度，研究生活中熟悉的鄉村與都市二類影響色彩偏好的要素，以變異數分析的方式探討心理因素與環境色彩喜好間之關係，將其歸納整理以建構出一套能適用於本國的環境色彩研究調查基礎。茲將研究結果摘述如下：
1.人們於都市環境中，較為在意都市之「地方格調」及「發展潛能」，人們期望地方能呈現繁榮與活力，亦要求一定水平之環境品質，以此引導出地方之現代感與親和力。藉由語意差異分析法分析得知，灰色調具備「富有質感」且「端莊」的特質，建議未來都市之環境色彩，可以此方向做為建築設計之色彩依據。
2.人們處於鄉村環境中，較為在意環境中「心靈」及「身靈」的表現，地方環境要能使人精神愉悅、不受壓抑，亦須具備都市豐富的樂趣及熱絡的活動，由此可之，鄉村的「休閒」與「觀光」是未來需努力提升之方向。藉由語意差異分析法分析得知，深色調及暗色調具備「沉穩」且「放鬆」的特質，建議未來鄉村之環境色彩，可以此方向做為建築設計之色彩依據。
Colors, which affect people's mental and physical conditions, are featured with various impressions and meanings. Environmental color represents local identity; moreover, gives residents the sense of security and belonging. In countries such as France and Japan which have legislated color regulations precisely, are usually entitled as "beautiful" cities. Therefore, it is truly significant to protect regional cultures and maintain local characteristics to further promote cities' new looks.
Color psychology tends to be influenced not only by individual's personality and attitude, and also by the whole ethnic group and traditional customs. When people are in a colorful environment, with stimulation and reaction of colors, people tend to describe and express what colors have made them feel with meaningful evaluation words. Influences between various psychological factors in the environment, not only matter with citizens' physical and mental health and also affect Taiwan's city image.
Due to rapid economic growth in Taiwan, the phenomena of color pollution are often observed. Although there are many researches about relations between environments and colors, even the government has brought up policies such as "The Beauty of Lifestyle"; however, most of them lack of long-term, continuous, and integrated planning. For enhancing citizens' life quality and beautifying the city, the article, in an objective viewpoint, will discuss factors which influence the color preference between urban and rural areas, and furthermore discuss the relation of psychological factors and the color preference with Analysis of Variance (ANOVA). The results will be concluded and built into a basis for research of environmental colors which is appropriate and especial for Taiwan. The research result is concluded and abstracted as belows:
1.Urban citizens pay much attention to "regional style" and "developmental potential". People expect their city to be prosperous and energetic. Also, they will request for certain environment quality to create modern and sociable atmosphere in the city. According to Semantic Differential, colors of grey tone are stylish and modest. So, the environmental color of future urban architecture design can take grey tone as references.
2.Rural citizens pay much attention to the essence of "mind" and "body". It is significant to make people feel happy and relaxing while staying in regional environments. Also, there should not only be full of fun and bustling urban events, and also make people joyful and stress-free; therefore, both "leisure activities" and "tourism" need to be improved in rural areas in the future. From Semantic Differential, colors of dark tone and low key both make people feel "steady" and "relaxing". So, it is suggested that the environmental color of future rural architecture design can take dark tone as references. |
