The widespread of new technology applications and service innovation have driven the paradigm shift of the publishing industry. In particular, the mature of e-books and digital contents, two typical innovative technologies, has not only shorten the product life cycle of contents, but also made the whole ecosystem and consumer behaviors of the industry changed dramatically. How to improve profitability, therefore, becomes a vital issue for the publishing industry in Taiwan.
To resolve this challenge, this thesis adopts the action research approach, with its focus from the third party logistics service provider perspective. A prototype of mobile logistic information system is developed, based on interviews with managers of both distribution service firms and that in retailing stores. A six-month-long pilot in 30+ retailing stores is applied in 2012. The results show a significant performance improvement for both logistics service providers and retailing stores, based on the KPIs set by this study. Practical implications for the case company, content providers and publishers, are proposed in the end of this study.
