This study empirically examines the influences for the cross-cultural management to employee morale and customer satisfaction of international tourist hotel. The data was collected from employees and customers in thirteen international tourist hotels. Employees were asked about their cross-cultural management and employee morale. Customers were asked about their customer satisfaction of the international tourist hotel.
This study is counducted via questionnaires survey to collect the data for empirical analysis. Among 260 copies of compared questionnaires from employees and customers senting, the total valid responding quantitaty is 219 and the response rate is 84.2%. Finally, the statistical result addresses: (1)cross-culture management system are positive and significant to influence employee morale, (2)employee morale are positive and significant to influence customer satisfaction, (3)cross-culture management system are positive and significant to influence customer satisfaction. In addition, employee morale has a mediate effect between cross-culture management and customer satisfaction.
