韓國流行音樂在台灣之發展與成功因素分析

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Title:	韓國流行音樂在台灣之發展與成功因素分析 The Development and Success Factors of Korean POP Music in Taiwan
Authors:	廖淑敏
Contributors:	韓國語文學系
Keywords:	韓流 Korean Wave 新韓流 Neo-Korean Wave 韓國流行音樂 Korean pop music K-POP K-POP
Date:	2013
Issue Date:	2013-03-16 16:06:58 (UTC+8)
Abstract:	由韓劇引領的「韓流」已於1990年代後期廣為流傳至今，而近年來韓國流行音樂不斷向海外擴展市場，不只於亞洲得到超人氣，近期也開始拓展至歐美各國。當然，台灣也不例外地「淪陷」於以K-POP為主導的新韓流風暴中。　　本論文旨在以研究K-POP的成功因素及其在台灣的發展情況。論文主體框架主要分為三大部分。第一部分為K-POP的背景及其進軍台灣的各時期情形。第二部份是對於K-POP成功進入海外市場的成功因素進行分析研究。為了求客觀，本論文特別針對台灣民眾進行了韓樂於台之成功與發展的相關問卷調查，並於文中第三部份將其問卷結果做統整分析。　　透過本論文研究結果得知，韓國流行音樂於1990年代起透過台灣歌手的翻唱及韓國歌手來台發展即開始受到關注，並於2000年代後期韓國團體的竄紅，將台灣帶入了前所未有的K-POP新韓流時期。然而K-POP的成功並非偶然，而是在於歌手出道前之長期培訓、歌曲及舞蹈精心編製，再加上推出後，各方媒體有效地宣傳與傳播方得今日之成績。本論文之研究成果，期望能提供台灣音樂界作借鏡與參考。 The “Korean Wave” ignited by K-Dramas has started to grow in popularity in the late 1990s. Recently, Korean pop music has been internationally marketed to not only Asia, but America, and Europe. Consequently, Taiwan has also become one of the areas impacted by K-POP while the Neo-Korean Wave is sweeping the world. The objectives of this thesis are to study the success factors and development status of K-POP in Taiwan. The primary frame of this thesis comprises three parts. Part One deals with the background and developing progress in various phases in Taiwan. Part Two presents the analysis for the factors leading to K-POP’s success in the international markets. To be properly considered objective, I have carried out a questionnaire survey to the local general public on how Korean pop music has been successfully promoted and developed in Taiwan. Part Three details the analysis on the results of the said questionnaire. The findings of this study disclose that Korean pop music has earned more and more popularity in the 1990s while some Taiwanese singers tried to sing Korean-originated songs, and some Korea-born singers began to develop their new career in Taiwan. Meanwhile, several idol groups’ success in the late 2000s has created an ever-than-before fever for K-POP as Neo-Korean Wave in Taiwan. Anyhow, the path to success for K-POP has never been easy. The phenomenon attributed its success to Korean’s long-term training programs and dedicated efforts for music/dancing compositions before launching a new singer, along with Korean media’s efficient marketing communication and effective propaganda. The researcher of this study would like to share the findings with the pop music industry in Taiwan with a hope that the information disclosed hereafter would be of help.
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