大陸人士來台網際網路觀光資訊之研究

文化大學機構典藏 CCUR > 商學院 > 資訊管理學系暨資訊管理研究所 > 博碩士論文 > Item 987654321/24519

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题名:	大陸人士來台網際網路觀光資訊之研究 A Study of Internet Information for Mainland Chinese Visiting Taiwan
作者:	周原慶
贡献者:	資訊管理研究所碩士在職專班
关键词:	兩岸觀光 tourism across Taiwan Straits 兩岸直航 direct flight between Taiwan Straits 網際網路 internet 觀光資訊 tourism information
日期:	2012
上传时间:	2013-03-16 15:21:30 (UTC+8)
摘要:	本論文探討大陸人士來台網際網路觀光資訊的情形，從觀光資訊的需求面與供給面分析，兩者是否相互配合，以及如何健全強化台灣觀光服務業正確且充實的網際網路資訊。本論文研究方法採用問卷調查法與文獻分析法。就網際網路觀光資訊的需求面，採用問卷調查法，針對2010年11月間週六、日大陸團在桃園國際機場辦理出境手續時，進行問卷調查，瞭解大陸觀光客的特性與喜好。就網際網路觀光資訊的供給面，採用文獻分析法，蒐集觀光局、旅遊界、旅行社、觀光景點所提供的公共資訊，及有關的論文，加以分析，瞭解國內提供網際網路觀光資訊的情形。本研究發現：由於台灣與大陸60年的隔閡，促使大陸人士對於台灣充滿了好奇的心理，非來台灣觀光不可，不到台灣來，一定會一生遺憾。這是大陸人士來台觀光最主要、也是最重要的特性。大陸觀光客的觀光喜好，都是慕名台灣的風景瑰麗而來，例如阿里山、日月潭、花蓮太魯閣、以及台灣的美食與水果。政府機關與觀光產業在網際網路觀光資源報導的資訊化，嚴重不足，必須加以充實。本論文研究結論：台灣與大陸隔閡甚久，容易產生誤會、誤解，開放大陸人士來台觀光以及自由行，提供充分的網際網路觀光資訊，增加雙方面接觸，增進彼此相互瞭解，消除誤解與敵對，共創雙贏。 This thesis examines internet information for mainland Chinese visiting Taiwan from both sides of demand and supply, analyses whether the two complement each other, and recommends the measures to strengthen Taiwan's tourism services and improve the correct and full Internet information. Methods carried on in this study are questionnaire survey and document analysis. As on the demand side of tourist internet information, the author uses questionnaires survey mainland Chinese tourists at Taoyuan International Airport, on Saturdays and Sundays during November 2010, to understand the characteristics of mainland tourists and their preferences. As on the supply side of tourist internet information, the author applies literature analysis to collect internet information provided by the Tourism Bureau and travel agencies, and related papers to analyze, to understand tourist internet information. This study finds that: As 60 years of estrangement between Taiwan and the mainland has prompted mainland Chinese to visit Taiwan in full of curiosity. It was said that man who did not visit Taiwan will be a lifetime regret. This is the most important motivation that mainland tourists to visit Taiwan. Tourist preferences of mainland tourists are the magnificent scenery of Taiwan, such as Alishan, Sun Moon Lake, Taroko Gorge in Hualien, Taiwan's food and fruit. The internet information provided by Government authorities and the tourist industries is serious shortage of tourist information and must be full information of the internet, as well as keyword search and links. Conclusions of this thesis: the gap between Taiwan and the mainland for a long time is prone to misunderstanding with each other. Allowing mainland tourists to visit Taiwan is a smart policy. Providing adequate internet information to increase contact with both sides will enhance mutual understanding and eliminate misunderstanding and hostility. It is a total of creating win-win situation.
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