Develop rapidly gradually along with the social welfare activity, the marketing of non-profit organization beginning self, and corporate also under the influence of social trend put into social welfare activity, then the influence open the bridge of cooperation. This study collects non-profit organizations advertisings in decade as sample, and to explore non-profit organizations advertisings production advertising point, and cause-related marketing advertisings of present a point.
In this study use the analysis of the contents of nonprofit organizations advertising and cause-related marketing advertisings. The results of its research found:
1. The non-profit organizations advertisings basic participatory demands.
2. The non-profit organizations advertisings mostly take star for endorsement.
3. Cause-related marketing become the main appeals.
4. Cause-related marketing advertisings mostly take star for endorsement.
5. Cause-related marketing advertisings message most of presented to fundraising and institutional information.
6. The non-profit organization advertisement has started increasing gradually since 2007.
