Feng Shui Principles in Residential Housing Selection

CCUR > College of Business > Department of Business Administration & Graduate Institute of International Business Administration > periodical articles > Item 987654321/24216

Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/24216

Title:	Feng Shui Principles in Residential Housing Selection
Authors:	Wu, WY (Wu, Wann-Yih) Yau, OHM (Yau, Oliver H.M.) Lu, HY (Lu, Hsiao-Yun)
Contributors:	國企系
Keywords:	REASONED ACTION RISK ATTITUDES PERCEIVED RISK SATISFACTION BEHAVIOR CONSUMPTION INTENTIONS MODEL STRATEGIES CORPORATE
Date:	2012-07
Issue Date:	2013-02-20 13:51:04 (UTC+8)
Abstract:	Feng Shui principles have a significant impact on consumers housing selection in Chinese societies. However, the importance of such beliefs in consumer's decision-making processes has not been investigated in previous studies. Thus, an analytic hierarchy process was adopted to identify the importance of Feng Shui principles in the selection of residential properties. Furthermore, based on the theoretical foundations of the theory of reasoned action (TRA) and perceived risks, two empirical studies were conducted to verify how consumers use Feng Shui principles to influence their beliefs, attitudes, and purchasing decisions. The results indicate that consumers tend to place more emphasis on housing with good accessibility, no harmful objects, positive directional aspects, and harmony between Feng Shui and humans. The results further confirm that the TRA model is applicable when utilizing Feng Shui principles as stimuli to elicit consumer behaviors. Individuals who perceive higher risks related to violations of Feng Shui principles tend to more seriously consider the impact of such principles on their beliefs, attitudes, and purchasing behaviors with regard to residential properties. (c) 2012 Wiley Periodicals, Inc.
Relation:	PSYCHOLOGY & MARKETING 卷: 29 期: 7 特刊: SI 頁數: 502-518
Appears in Collections:	[Department of Business Administration & Graduate Institute of International Business Administration ] periodical articles

Files in This Item:

File	Description	Size	Format
index.html		0Kb	HTML	460	View/Open

View Licence

Loading...