文化大學機構典藏 CCUR:Item 987654321/2400
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    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://irlib.pccu.edu.tw/handle/987654321/2400


    题名: Willingness to pay for low-lung-cancer-risk cigarettes in Taiwan
    作者: Jan, M.S.;Fu, T.T.;Huang, C.L.
    贡献者: 經濟學系
    日期: 2005
    上传时间: 2009-10-30 13:51:02 (UTC+8)
    摘要: This study develops a conceptual framework based on the random utility model to estimate smokers' willingness to pay (WTP) for the hypothetical low-lung-cancer-risk cigarettes in Taiwan. Following the approach taken by Viscusi (J Polit Econ 1990; 98: 1253-1269), an individual's subjective risk perception on the probability of developing lung cancer from smoking cigarettes was measured and used in the estimation of demand for safer cigarettes. Other factors that may affect a smoker's purchase decision toward the hypothetically safer cigarettes are also identified. The average WTP for one pack of low-lung-cancer-risk Cigarettes is estimated to be NT$44.15, which represents a 152% price increase over the average price of cigarettes currently sold in the market. Copyright (C) 2004 John Wiley Sons, Ltd.
    關聯: HEALTH ECONOMICS v.14 n.1 Pages: 55-67
    显示于类别:[經濟學系暨經濟學系碩博士班] 期刊論文

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