領隊人員專業社會化與知識移轉對適應性績效之影響

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Title:	領隊人員專業社會化與知識移轉對適應性績效之影響
Authors:	萬致維
Contributors:	觀光事業學系
Keywords:	專業社會化 professional socialization 知識移轉 knowledge transfer 適應性績效 adaptive performance
Date:	2012
Issue Date:	2012-12-13 09:50:30 (UTC+8)
Abstract:	觀光旅遊產業是現今全球最熱門的產業之一，而回顧過去文獻發現，亞洲地區又以團體套裝旅遊為主要的海外旅遊形式。而台灣地區自2000年開始，因推動周休二日政策以及全球化的影響，使得國外旅遊人數逐年攀升，因此對於執行引導出國觀光旅客團體旅遊業務之服務的專業領隊人員需求量也相對提升，亦有越來越多人投入此行業。根據學者研究指出，人們在投入一個職業時，往往經由專業社會化來獲取專業所需的相關知識。因此，本研究針對領隊人員專業社會化、知識移轉、適應性績效之關係進行實證研究。本研究以SPSS 18.0統計分析軟體做量化的統計分析，以領隊人員為對象，共計發放500份問卷，有效回收樣本327份。研究結果發現：一、領隊人員專業社會化正向影響適應性績效；二、領隊人員知識移轉正向影響適應性績效；三、領隊人員專業社會化正向影響知識移轉。 Tourism industry is one of the most popular industries in the world. According to past literature, the main overseas travel form in Asia is the group package tour. And Taiwan since 2000, due to promote two-day weekend policy and the impact of global-ization, making the foreign tourists has increased steadily, therefore the need of profes-sional leaders which are carrying out leading group tourist to travel business is relative enhancing And there are more and more people go into this industry. According to in-ternational research, people who go into a career, they tend to get professional knowl-edge required by a professional socialization. Therefore, this study focuses on the rela-tionship among the professional socialization, knowledge transfer and adaptive per-formance for tour leaders. In this study, the SPSS 18.0 statistical analysis software to quantify the statistical analysis, the samples of this study include 327 tour leaders in Taipei. Research results are expected: (a) Professional socialization has significant positive effect on adaptive performance for tour leaders. (b) Knowledge transfer has significant positive effect on adaptive performance for tour leaders. (c) Professional socialization has significant pos-itive effect on knowledge transfer for tour leaders.
Appears in Collections:	[Department of Tourism & Graduate Institute of Tourism Industry ] Thesis

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