人格特質與風險知覺對美國暑期打工旅遊參與意願之影響：以中國文化大學學生為例

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Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/23956

Title:	人格特質與風險知覺對美國暑期打工旅遊參與意願之影響：以中國文化大學學生為例
Authors:	陳盈臻
Contributors:	觀光事業學系
Keywords:	工作假期 working holiday 風險認知 risk cognition 五因子模式 The Big Five Model
Date:	2012
Issue Date:	2012-12-13 09:47:59 (UTC+8)
Abstract:	工作假期(working holiday)近幾年起在台灣與世界各地掀起一陣熱潮，使想赴國外開拓視野，體驗不同文化，卻沒有足夠預算所發展而來的年輕人，藉由勞力或專業技能來換取足夠資金，支持一段跨文化學習之旅。本研究主要針對五大人格特質構面與風險知覺構面及參與意願構面來進行說明與探討。本研究採用便利抽樣法進行抽樣調查，將於2012年3月發放正式問卷，發放650份問卷，對象為中國文化大學日間部學生含應屆畢業生，地點設定於中國文化大學之通識科目教室。經分析結果顯示，人格特質確實會影響到對美國暑期打工旅遊參與意願。對於美國暑期打工旅遊之風險知覺感受越高，則參與意願則越低，即表示風險知覺高低能夠影響參與美國暑期打工旅遊之意願。對於工作假期參與者而言，若於參加工作假期後遭遇失敗的狀況，除了會造成實質的金錢損失外，還會帶給工作假期參與者許多的不便。因此使得工作假期參與者在參與工作假期之前必須考慮再三，慎重評量決策時所面臨的失誤風險及成本，代表對於美國暑期打工旅遊認知程度越高，則會降低風險知覺，進而提高其參與意願。 Working holiday is different to common travel patterns. The participants are working in foreign countries. They not only need to contact with foreign residents, but also need to work together with the other participants from variety of countries. These cause participants may have deeply feeling of anxiety and uncertainty. Participants’ personality and risk perception therefore have great influence on their willingness of participation. This study aimed to realize Taiwanese youths’ willingness of participation of USA Work and Travel Program under different personalities and different risk perception. The participants of the USA Work and Travel Program should be 18 to 28 year-old students. Thus, for research convenience, the students of Chinese Cultural University were chose as the research samples. After analyzing 570 questionnaires, it was proved that personalities significantly influence youths’ willingness of participation as well as their risk perception of working holiday. In addition, higher risk perception will cause lower willingness of participation. This study suggest youths who plan to be working holiday makers and the institutions which hold working holidays to realize youths’ personality in advance, in order to have good working holiday experience.
Appears in Collections:	[Department of Tourism & Graduate Institute of Tourism Industry ] Thesis

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