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    請使用永久網址來引用或連結此文件: https://irlib.pccu.edu.tw/handle/987654321/23846


    題名: 台北市小學生家長對平板型電腦購買意圖之探討
    作者: 施俊宇
    貢獻者: 資訊管理研究所碩士在職專班
    關鍵詞: 科技接受模型
    Technology Acceptance Model
    計劃行為理論
    Theory of Planned Behavior
    平板電腦
    Tablets
    日期: 2012
    上傳時間: 2012-12-04 10:11:17 (UTC+8)
    摘要: 平板型電腦最近在全球引起矚目,各大電腦製造廠也競先推出同質性的產品,值全球金融海嘯之際,平板型電腦更是異軍突起,大幅瓜分桌上型電腦及傳統筆記型電腦的市場版圖,更甚者,市場預估平板型電腦在未來會有更蓬勃的發展。在平板型電腦產業興起與全球網際網路並行發展之際,平板型電腦在學齡兒童教育市場的消費趨勢是此研究所欲探討的重點。

    此研究透過科技接受模型 (TAM) 和計劃行為理論 (TPB) 為研究主要架構之基礎。以台北市小學生家長為研究對象,利用問卷調查方式,從受訪者基本資料、知覺有用性、知覺易用性、消費者態度、涉入程度、主觀規範、行為限制、購買意願、購買價格等進行統計與分析。經由本研究實證的結果顯示,主觀規範、使用經驗、硬體規格、軟體功能、行為限制、涉入程度,對於小學生家長購買平板之消費意圖均具有正面影響。

    後續研究的建議則著眼於軟、硬體供應商間更緊密的整合與學術單位及教學機構從教育學觀點出發的進一步合作,也建議平板型電腦在發展時能思考政府推動數位內容產業的既定政策,從產、官、學三者合一的角度來拓展此類商品在教育市場更多的潛在商機。
    “Tablets” has taken a significant market share from desktop computers and conventional laptops. And business of “Tablets” is also expected with a promising future. Taking current development of “Tablets” and Internet infrastructure into account, the core of this research is to address the consumer trend regarding the application of such a “Tablets” in educational market, specifically in the segment of school children.

    The main structure of this research bases on Technology Acceptance Model (TAM)and Theory of Planned Behavior (TPB). Questionnaires are deployed purposely to gather profile of potential consumers, perceived usefulness, perceived ease of use, perception of product specification, built-in software/application, user attitude, user behavior, user experience, will of purchase, and perceived price for further analysis according to the survey audiences of Taipei parents of primary school students. The findings of this research reflect the suitability of the use of a “Tablets” for primary school education with the perspectives on product specification and built-in software. The survey of user experience also demonstrates a positive relation between the “Tablets” and its application for pre-school education. In addition, intention of purchase and perceived price of the “Tablets” are also identified.

    Recommendation on further work of this research would mainly focus on a better
    integration among hardware/software vendors, research institutes, schools and also current government’s policy in digital content with more pedagogy approaches and educational aspects to cater this particular educational market.
    顯示於類別:[資訊管理學系暨資訊管理研究所 ] 博碩士論文

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