虛擬通路交易風險評估之研究-以網路購物通路為例

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Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/23841

Title:	虛擬通路交易風險評估之研究-以網路購物通路為例
Authors:	鄒宗甫
Contributors:	資訊管理研究所碩士在職專班
Keywords:	風險 risk
Date:	2012
Issue Date:	2012-12-04 10:03:23 (UTC+8)
Abstract:	網際網路的普及造就了許多不同於以往的商業模式，網路購物的興起更是一股無法遏止的風潮。然企業在追求獲利的同時，如何有效的規避風險以免除因而產生的額外成本支出，更是值得被探討與研究！以往網路購物及相關技術的研究資料大多侷限在顧客的知覺風險部份探討。本研究透過統計與資料探勘的技術，針對單一業者的消費者購物行為資料進行分析與探勘。利用卡方檢定、獨立樣本t檢定、決策樹等研究方法，試圖建立預測交易風險模型、研擬風險管理策略，以期作為其他網路購物通路業者的參考依據。 The wide use of the Internet has created various business models. Among these business models, online shopping is a strong new trend. However, the risk issues should be noting to avoid the additional costs, while enterprises try to take advantage from online shopping. The studies of online shopping and related technologies are mostly limited to the risk of customers’ perceptions. In this study, the shopping behaviors of consumers are analyzed by data mining technologies. We use the chi-square test, independent sample t-test and decision tree as research methods, and then establish a forecast transaction risk model. With this model, the risk management strategies can be developed, and references to other online shopping to retailers can be used.
Appears in Collections:	[Department of Information Management & Graduate Institute of Information Management] Thesis

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