本研究採問卷調查法於網路發放，經回收問卷後分析的結果如下：
1.由本研究描述性統計分析可知，不論在效率或品質，消費者均有一定程度的重視，且品質對滿意度造成的影響大於效率對滿意度造成的影響。
2.以品質來說，正確性與攸關性是消費者較重視的向度。
3.由迴歸分析結果顯示，資訊搜尋效率與品質會直接影響購買決策滿意度。
4.提供給搜尋引擎及網路資訊提供業者增加搜尋效益之建議：業者需提升給消費者更容易搜尋到目標的方法或使資料庫在抓取資料時更加完善。
In recent years, due to the rapid-keen development of the Internet, more and more persons obtain the information through the website. In consumer buyer decision process, information search is an important stage.“Internet” not only change our life, also increase a source for information searching before we make decision. However, the quantity of information provided from internet surpass the capability of human. However, this search and assessment is a complex program, not every consumer or each time the consumer is applied to the same search and evaluation criteria, so it may cause increased search time.In this study, Overall Equipment Efficiency（OEE） using the modified formula to define the efficiency. And finishing literature to find eight assessment dimensions to define the quality.
This study used Questionnaire Survey by using the network distribution, the analysis of the Questionnaire Survey are shown as follows:
1.In the statistic analysis, both quality and performance in on-line searching are significant. Moreover, searching result quality is more concerned by consumers.
2.Among the factors of searching quality, correctness and relevance represent higher imfact.
3.Information search efficiency and quality do directly affect the satisfaction of the purchasing decision making.
4.To provide the enhancements to the search engines and network information Entrepreneur in order to increase search efficiency: the Entrepreneur might
5.Improve the easiness of searching and retrieving behaviors to provide better information.
