2010 Taipei International Flora Exposition was the first internationally recognized exposition to take place in Taiwan, and we are also the seventh country which recognized by AIPH in Asia to hold this kind of garden expo. Citizens can find out the first hand information about Flora Expo via its official website; in addition to the information, media and cooperate with the social network, the website also combine the technic of online virtual reality tour which can make people comprehend the location and design of every permanent hall for exhibition, and the landmark and view in every campus. Therefore, the study is the estimation of index about the interface of 2010 Taipei International Flora Exposition official website’s.
The study includes two kinds of research technique; Internet survey is for estimating the overall satisfaction of people who have browsed the official website. The purpose of Heuristic Evaluation Method is for evaluating the practicability of the interface.
The study found out that the subjects are satisfied with 2010 Taipei International Flora Exposition official website; some of them mentioned that the website contains a plenty of information, however, it would be much better if they could provide the statistic of the achievements about other same grade garden expo.
Another problem should be improved is that the information they provide is too miscellaneous to surf; the evaluators suggest that the website should put the things which tourist concerned most at the conspicuous place. Furthermore, the consistent in appellation can avoid the user’s confusion. Although a lot of multimedia information can attract users, it may make people hard to catch the focus. Last not the least, it is a good idea to have several online platforms such as Facebook and Blog, but we found out that the popularity on those online platforms isn’t as much as we thought. Also, the lack of connection and response between the official website and online platforms are the problems result in the insufficiency of using those websites.
