Delicacy information has become one of the important information to people’s daily life. Mass media find out that people want to know more and more delicacy information and thus convey delicacy information to people. According to previous survey, “TV” and “Internet” are the most credible mass media. Delicacy TV news and delicacy blog are the most popular topics for people. Therefore, this study mainly explores when audience received delicacy information from TV news and blog, the differences of their cognitive component, affect component and conative component. The study also investigates the differences of receiving attitude when people get the delicacy information from TV news and blog.
Experiment method were employed in this study. The researcher selected the TV news and the blog that reported “special chicken steak” as the test subject. The students in Chinese Culture University were the sample of this study. Total of 6 classes, and total of 233 valid samples were selected in this study.
The research results are: Cognitive component, affect component and conative component of female are higher than male. And then, conative component of audience are lower than cognitive and affect component. The most important reason is that people think delicacy information from TV news and blog has suspected of advertising. Moreover, people receive very different contents of delicacy information from TV news and blog. Audience acquired the “method of cooking” and “picture of food” from TV news. On the contrary, audience acquired the “information of store” and “evaluation of food” from blog. About credibility, people think that credibility of blog are higher than TV news. Comparing with blog, people have more purchase intentions because of receiving delicacy information from TV news.
