「犀利人妻」之接收分析-以台灣大學生閱聽人為例

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题名:	「犀利人妻」之接收分析-以台灣大學生閱聽人為例
作者:	王駿杰
贡献者:	新聞學系
关键词:	閱聽人研究 Audience Research 迷文化 fan culture 解讀型態 Interpretation of patterns 焦點團體 Focus group
日期:	2012
上传时间:	2012-11-06 11:55:05 (UTC+8)
摘要:	《摘要》在台灣引起眾多話題、深受許多觀眾喜愛與風靡的台灣偶像劇〈犀利人妻〉，除了造成收視風潮以外，更引起諸多對於兩性相處與婚姻的討論。這部以愛情、婚姻與第三者為主題的偶像劇，也是台灣2010年擁有極高收視率的戲劇節目之一，因此本研究試圖分析台灣閱聽人收看節目的原因、角色與劇情的解讀型態，以及反身性的實踐過程與迷文化思考等三個面向，探討閱聽人如何解讀該節目，並且進一步剖析該類型節目對於閱聽人與文本之間的關係造成何種轉變。本研究採用焦點座談法，並以〈犀利人妻〉的大學生閱聽眾為主體，透過滾雪球的方式，做一質化研究，目的在於分析不同學齡與戀愛經驗的觀眾對節目角色的互動所產生的解讀型態作一探討。本研究引用文化研究領域中的閱聽人研究，探究其演變的過程，其次以迷文化的觀點分析收視〈犀利人妻〉的觀眾，最後配合戲劇節目的相關理論，探討閱聽人與文本兩者的關係，希冀此研究成果可以提供日後閱聽人研究一種新的思惟與面向。 Abstract The most popular idol drama in 2010 “Fierce Wife”not only give a big wave to high rating on TV in Taiwan, but also being fully discussed on marriage and communication between female and male. The idol drama talked about love, marriage and affairs. We decide to analyze the reason, motivation, role and content recognition to the people who watched the drama. At the same time we also try to know the transition between audience and their connection. We worked with Focus group on the population who is under Unversity audience. Through the internet, the biggest bulletin board system (BBS), PPT, and relative personal blogs, suitable people are not only volunteered taking the interview with us but also willing to participate to share a discussion between role-recognition, and how the drama influenced them. The research will be group on 4. After the drama had been broadcasting on TTV, The mistress wave is not only throughout each family, but also the word “mistress “being used as classic quotes. When the affair story is so popular and widespread, it reflects not just the problem our society might have, but where they came from. In additional, how audience is being effected and how audience’s preference caused by each roles and how they played to the story. At the last for all, we will clarify the connection between audience and the text and with the conclusion we are humble to provide the new concept and direction for audience.
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