社會網絡網站使用行為與社會資本之關連性研究－以Facebook為例

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Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/23713

Title:	社會網絡網站使用行為與社會資本之關連性研究－以Facebook為例
Authors:	陳奕潔
Contributors:	新聞學系
Keywords:	社會資本 social capital Facebook 社會網絡網站 social network site
Date:	2011
Issue Date:	2012-11-06 11:50:23 (UTC+8)
Abstract:	近年來，Facebook迅速成長，成為最流行的社交溝通平台。Facebook是個以連結熟人為主的社會網絡網站，隨著使用者在網站上好友人數的增加、社會網絡的不斷擴展。在研究標的的選取上，以目前台灣最多人使用的Facebook作為社交網路服務的代表。本研究目的則是觀察大學生使用Facebook之使用行為對於心理幸福感、社會資本之關係。研究方法採用紙本問卷並透過現場實際的發放與回收，共收回有效問卷733份。並且對問卷調查結果進行統計分析。發現大學生在使用Facebook時，使用行為與黏著性、架接性與維持性社會資本皆顯示關係性，維持性社會資本為本研究最強正相關。同時影響大學生之正向心理幸福感，表示使用Facebook將使大學生提高個人自信與生活滿意度。 In recent years, Facebook has grown rapidly, and became a popular online social network site. Facebook can help users keep up with their acquaintances. This study chooses Facebook, as the subject of this research. The purpose of this study is to observe the relationships between intensity of Facebook usage, well-being and social capital. In this study we survey a representative sample of the members of the Facebook (a social network for Chinese Culture University students in Taiwan) , and we collected 733 questionnaires. Regression analyses conducted on results from a survey of undergraduate students suggest a strong association between use of Facebook and the three types of social capital, with the strongest relationship being to maintained social capital. In addition, Facebook usage was found to interact with measures of psychological well-being, suggesting that it might provide greater benefits for users experiencing self-esteem and life satisfaction.
Appears in Collections:	[Department of Journalism & Graduate Institute of Journalism] thesis

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