| 摘要: | 本研究為深入探討東西方媒體於跨文化傳播之領域下，其媒體產物中所涵納之符碼意義差異，即選擇以「環保紀錄片」作為媒體產物之範疇選定，期許從中探求並得知東西文化之間，其可能存在之跨文化符碼差異。
在研究對象方面，則選擇近年（2006年以降），東西方媒體中「環保紀錄片」之代表作品：「不願面對的真相」與「正負二度C」，此二部紀錄片作為本研究之分析對象。
為深入探求環保紀錄片文本中，其文化符碼的差異，本研究主要透過整合「電影結構主義」、「符號學」、「文化間傳播學」作為理論基礎，並採取「文本分析法」針對研究對象進行詳實分析，以求研究架構之完備周詳。
經研究分析，共獲得７項研究結論，如下所示：
1.「不願面對的真相」影像文本的敘事架構，呈現出西方文化中「尊重個人主義」之文化特色，以提供理性而豐富的資訊為主，期許觀眾獨立思考。
2.「±2℃」影像文本的敘事架構以透過大量刺激、且極富情感性之影音元素去觸發觀眾對於所描述議題之共鳴，依循東方文化慣於「反求諸己」的文化特性。
3.當將「環境與生態」視為文化符碼：「不願面對的真相」紀錄片將之解讀為一個「被動且理性」的存在，此解讀符合西方文化常賦予公領域事物「實際性（practicality）」的文化慣性；「±2℃」紀錄片則將其解讀為一個具有主觀意識的「生命象徵」，此解讀與東方文化慣於與自然生態保有相互依存性有關。
4.當將「人類」視為文化符碼：「不願面對的真相」紀錄片將之解讀為「世界的主宰者」，此與西方文化中的「個人主義(individualism)」有關：「±2℃」紀錄片則將其同時解讀為「被世界宰制者」，此即與東方文化信仰「因果關係」有關。
5.從紀錄片「不願面對的真相」中，影像符碼所呈現出的文化觀點有：「重視理性邏輯」、「遵循個人主義」
6.從紀錄片「±2℃」中，影像符碼所呈現出的文化觀點有：「嚴重情感依賴」、「遵循國族主義」
7.從環保紀錄片的文化符碼分析看來，東西方文化呈顯全然迥異的現象。
期待本研究成果能助益於「東西方跨文化傳播」之相關領域，尤其以符號學作為基礎之研究。
For the purpose of investigating the differences between the meaning of codes in media products, which is in the field of East-West cross-cultural communication, in This Study, by choosing the "environmental documentary" as a media products of the selected category ,and Expecting from which to explore the differences between East and West cross-cultural.
And the case study of documentaries which were chosen and resented the Eastern culture and Western culture as the research object in this study are :” An Inconvenient Truth” and “±2℃” .
To achieve the purpose，this study integrates” Semiology(Structuralism)”,” Semiotics” and” Intercultural Communication” as the theory ,and using "Text analysis" to analysis the documentary ,in order to complete detailed the structure of. Study.
Through analysis of studies，there are 7 Conclusions be found:
1. the narrative structure of ” An Inconvenient Truth”，which Performance the Western cultural characteristics "respect individualism” and expects the audience to think independently.
2. he narrative structure of “±2℃”，which Performance by stimulation and emotional elements of the video to make audience Resonate the issue and Highlight the "introspection" of culture characteristics.
3. When “Environment and Ecology” as the Cultural codes,it is an existence of "Passive and rational" in interruption of ”An Inconvenient Truth” ;in the other hands, it is a subjective sense of "life symbol" in interruption of “±2℃”.
4. When “Humans” as the Cultural codes, it is the “Masters of the world” in interruption of ”An Inconvenient Truth” ;in the other hands, it is “the one who controlled by world” in interruption of“±2℃”
5. the codes from ”An Inconvenient Truth” shows culture view in “Emphasis on rational logic” and” Individualism”.
6. the codes from“±2℃”shows culture view in “Serious emotional dependence” and” Nationalism”.
7. From the analysis of environmental documentary, the culture phenomenon are completely different from Eastern to Western
Look forward to enhance the research in "East-West cross-cultural communication" in the future, especially for the study which is by semiotics for basis. |
