工業性產品市場製造商與供應商間信任對技術發展關係之研究—以關係承諾為中介變數

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Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/23616

Title:	工業性產品市場製造商與供應商間信任對技術發展關係之研究—以關係承諾為中介變數
Authors:	陳烱文
Contributors:	國際企管管理研究所碩士在職專班
Keywords:	信任 trust 關係承諾 relational commitment 技術發展 technology development
Date:	2012
Issue Date:	2012-11-01 11:50:23 (UTC+8)
Abstract:	本研究目的係針對工業性產品市場間廠商的交易，具有連續性交換的特質，探討廠商間信任對技術發展的影響，並進一步探討關係承諾是否具有中介效果，問卷發放係以台灣、大陸地區的光電產業廠商為主軸，並以其上下游之供應商與製造商之雙邊成對資料(Dyadic Data)進行分析，共計回收有效樣本166份。而研究結果顯示，能力信任對技術發展有顯著之影響，然而善意信任與情感承諾卻出現不顯著，說明了光電產業為求企業之最大利潤，動輒數百億的投資案，在公司的決策上有其一定的考量，在上下游間的合作必有一定的務實承諾，決非感情用事，本研究探討理論及實務上之意涵，並對未來研究提出建議。 The main purpose of this research was aimed at the exchange relationships of manufacturers in industrial markets with relational exchange tenets to explore the influence of the trust between manufacturers and buyers upon technology development, and to further explore the relational commitment was provided with intermediary effect or not. The question investigation was focused on Optical industry in its own suppliers and buyers, and analyzed with dyadic data from customers and manufacturers in Taiwan and China Mainland; the total valid samples are 166. Contrary to the good will trust and affective commitment in this research results show that the capability trust have significant influence on technology development, and it indicates that investment in ten billion projects must have constant consideration for company to make strategic decision to gain extremely profit in Optical industry. Cooperation between suppliers and buyers must have solid commitment and it is not swayed by someone's emotions. This research discusses the implications for the theory and practice, and to raise suggestions for future research.
Appears in Collections:	[Department of Business Administration & Graduate Institute of International Business Administration ] Thesis

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