More and more competitors of performing art organizations rise recently. The pur-pose of the research is to analyze successful marketing strategies of one performing art group as introspection and a paragon for others. Thus, individual art organization can stand a specific position in limited Cultural and Artistic market by improving their marketing strategies. In addition, they can accumulate their upholders and find their own way to make a better art market.
JU PERCUSSION GROUP is the chosen target in the case study. Following the objective and structure, this research aims to three fields for interview: a management supervisor in charge who actually operates an art organization and exactly knows how it works, a scholar who specializes in Non-Profit Organization, and a scholar who con-centrates in art marketing. Via interpreting the marketing strategies in each stage since JU PERCUSSION GROUP established, and analyzing the organization functions, mar-keting creativity, and value delivery of JU PERCUSSION GROUP, the outcome of the research gives some suggestions for other performing art organizations, and figure out some themes as reference resources for following researchers who are interested in per-forming art organizations as well.
