綜合以上，本研究採便利抽樣結構式問卷，在問卷中描述虛擬情境，讓受訪者將自己當成情境中主角，考量情境中所提供之產品及相關服務資訊填答量表中問項。以實證結果確認兩者變數關係。
The ever-growing technology and information everywhere has made this world a
global village. Economic scale advanced from local market to regional and moreover, a
global one. With the popular chained-marketing campaign and the growing number of
3G internet, customer can get information without the boundary of time and place.
Therefore, they wish their diversified and expanding demand could been met by service
provider. That gave birth of a new marketing strategy -- customer empowerment. This
idea meant to enhance customer's ownership to product and its quality, value, and
purchase purpose.
Customer empowerment usually focuses on the phase of new product development.
By the perspective of company, to reduce the cost of production, marketing and so on,
to involve customer empowerment with the expanded products, will this cause positive
effect from customer’s evaluation?
Above all, this research will be conducted by convenient-sampling
structured-questionnaire. Describe a virtual situation in the questionnaire, allowing
respondent to be regarded as main actor in it. Consider the information of the product
and related services provided in the situation and answer the questions. Confirm the
relationship between the two variables with the actual experiment result.
