In the era of rising prices, more and more consumers want to pursue a cheap but high quality goods in a limited budget. In the global competitive market, the corporate how to provide the consumer’s purchase intention is deemed an important issue. There-fore, companies have been offering cheap clothing to attract consumers.
This study is researching the cheaper clothing industry how to give the aesthetic experience on the goods or environment that can enhance the willingness to buy, and using “aesthetic style” as an interference variable.
However, only through reading the secondhand literature and logical analysis are not able to clarify the relationship of those variables, there are still some uncertainty points which need further study to specify the connection and influence among those variables.
This study adopts the convenience sampling method. In the questionnaire sampling process, adopting the secret ballot, which is a self-management questionnaire meth-od. Respondents were self-check in line with their own views, thoughts or behavior to choose the options.
In this study, we sent 420 copies of questionnaires. Containing with 383 valid questionnaire at 91% effective return rate.
The result of this study showed that aesthetic experience and purchase intention are positive effects. The interference variables, aesthetic style for the interference relation-ship between aesthetic experience and purchase intention can’t be fully supported. However, a part of the aesthetic style factors has the interference effect for the relation of aesthetic experience and purchase intention.
