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    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://irlib.pccu.edu.tw/handle/987654321/23550


    题名: 航空業之績效評估研究-應用資料包絡分析法與平衡計分卡法
    作者: 王娜莉
    贡献者: 國際企業管理學系
    关键词: data envelopment analysis
    airline performance
    balanced scorecard
    performance evaluation
    benchmark partner
    日期: 2012
    上传时间: 2012-11-01 09:42:08 (UTC+8)
    摘要: Due to the intense competition among operating airlines globally, airline companies have been compelled to utilize various types of performance measurement tools to improve the quality of their services. The performance indicator is an important factor used in business goal setting and management performance assessment. Since there are very few studies regarding airline performance have integrated BSC and DEA simultaneously. Thus, the basis of this study is to combine BSC and DEA to generate a conceptual in order to develop strategic management system in airline industry. The objectives of this study are to assess the operational performance of the major airline companies in the world and then set the benchmark of performance standards for airline companies in the heightened competitive airline industry. It also aims to identify the root causes of inefficiencies and then propose ways to improve the competitiveness of airline companies. The proposed conceptual framework integrates the Balanced Scorecard (BSC) method with the non-parametric technique known as Data Envelopment Analysis (DEA) by using various interconnected models which try to encapsulate four perspectives of performance (financial, customers, internal processes, learning and growth). The findings of this study demonstrated the directives from the balanced scorecard generated the managerial heuristic necessary for successfully constraining the DEA model to predict managerial decisions to close certain poor performing units. It is expected that the results of this study can serve as a baseline for the academic research. These results are also very helpful for the executives of airline companies to allocate their resources.
    显示于类别:[企業管理學系暨國際企業管理研究所] 博碩士論文

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