| 摘要: | 繼第3 波「資訊產業」經濟後，文化創意產業被視為「第4波」經濟動力；特別是金融海嘯後，全球華人的經濟影響力受到矚目，其靠的不再只是經濟實力，而是各國文化的創造力，亦即價值觀，是文化特色，也是生活方式的體現。
在經濟的範疇內，文化創意產業係屬於新興產業，也是二十一世紀的「朝陽產業」，其經濟上亮眼的表現，受到世界各國的肯定，也成為學術界、產業界及政策制定者持續關注的焦點。近年來，各國的公務部門在推動文化創意產業，主要在因應世界經濟與社會趨勢的變遷，並針政策的制定、產業環境的營造等方面不遺餘力。
本研究正是在此一基礎上，對現今兩岸的文化創意產業發展進行全般性的整理。在文中，首先係對文化創意產業的定義、內涵、各先進發展國家的產業發展現況，從政策角度對其扶植文化創意產業發展的特點進行分析，以汲取其中的優點與經驗。也由於文化創意產業在兩岸的發展時間較短，故對兩岸的文化政策源起、相關法規推行及產業發展現況等層面進行梳理；再者由於兩岸均源於中華文化，雖然有其共同處，但自1949年後即各自受不同體制治理，也必然會有觀念、環境等等差異之處。最後藉由SWOT分析法，期能梳理出值得兩岸在文化創意產業的戰略目標及政策建議等具體的對策。
After Third wave of “Information Industry” economy, The Cultural and Creative Industries is regarded as “Fourth Wave” economic power; especially after the financial crisis, the economic influence of Chinese caught eyes since then, not only by the economic power but the creativity from many countries, it means the value, the characteristic of culture and the presence of living.
In the field of economy, The Cultural and Creative Industries is defined the new industry. The outstanding performance of economy is well recognized in the world, it has been the focused by the academia, industrial field and policy-makers. Recently, the departments of public affairs around the world have been promoting the Cultural and Creative Industries to be in accordance with the changes of world economy and social trends. Besides, they are diligent in policy making, building the environment of the industry.
On this basis, this research is about the comprehensive analysis of Cultural and Creative Industries development between Taiwan and Mainland China. In this thesis, I start with the definition, intension of The Cultural and The Creative Industries and the developing situations of advanced countries, and analyze the characteristics of promoting The Cultural and Creative Industries development from the policy perspective to acquire the advantages and experiences. Because the developing period of Cultural and Creative Industries between Taiwan and Mainland China is short, I described the sources of cultural policies, the promotion of the related laws and developing situations between Taiwan and Mainland China.The two regions are influenced by the same Chinese cultures which are common in many ways, but after 1949 were governed by different governments, there must be differences in concepts, environments, etc. In the last part, I adopt the SWOT analysis to come up with the practical strategy which could achieve the tactic goals and policy suggestions in this topic. |
