| 摘要: | 商務辦公大樓是不動產開發收益性屬於較高報酬之投資類別，近年來台灣之商用不動產已明顯具有上漲空間，但在全球經濟快速變遷下，產業變動興衰非常迅速，導致商務辦公大樓空置率相對嚴重，對於辦公市場之需求，實有探討之需。
台灣因開放ECFA(兩岸經濟合作架構協議)及MOU(兩岸金融監理備忘錄)之陸續簽定，對中國大陸經濟開放更加鬆挷之同時，產業興衰更迭非常明顯，勢必對於國內不動產產生更大的調整，尤其以商務辦公大樓之租賃業務將造成影響；本探討以商務辦公大樓營運計畫之租賃業務為主題，透過使用調查進行客戶業種分析、收益情形及內部條件優劣點分析，得出發展趨勢及營運計畫方向，並以位於新北市新莊區副都心旁之一宗基地三幢大樓群，所組成之商務辦公大樓為例，應用文獻資料及現況使用調查為架構，以營運計畫為核心，使用調查為論述，並以作業面、現實面及執行面之三面向進行，期能以探討之方式，瞭解空間有效使用並具有長效性收益；如無法利用，則以改善空間方式，能達研究之目的。
基於上述緣由，本文共五章、二十三節，摘要各章略述如下：
第一章為緒論。首先論述商務辦公大樓營運計畫之使用調查，續陳本文之研究動機與目的、研究範圍與內容、研究步驟、方法與流程、名詞解釋等。
第二章文獻回顧。以三用三能之使用、利用、效用中，提高租賃競爭力，並能發揮其功能、機能、性能，增加標的之價值及維持穩定性租賃收益，探討何種因素造成商務辦公大樓租金差異、空置率情形及長效性收益之關係。
第三章實證論述。以新莊企業大樓營運計畫之使用調查，首先以現況調查建立事論之架構，接續以客戶使用問卷調查設計與滿意度調查內容歸納成問題，再以深度訪談及討論將資料整合成議題，最後小結。
第四章課題與對策。經過議題內容討論後加以彙整，發現所面臨之課題，就其結果提出營運計畫之課題擬定及因應對策。
第五章結論與建議。本研究經由論述中獲得結論及提出相關建議，並提供後續研究之建議。
Abstract
Commercial office building belongs to the category of high-return investment in terms of profitability in the real estate development, the commercial real estate in Taiwan has shown an obvious rise in recent years, but under the rapidly changed global economy, changes in industries rise and fall quickly without signs, Leads to Commercial office building vacant rate relative to seriously, towards works market's requirement, real have inquire into need.
Taiwan because opens ECFA(Economic Cooperation Framework Agreement) and MOU (Memorandum of Understanding) with China, successive sign, To Chinese mainland economy will open much at the same time readied further easing on China’s economy, the rise and fall of industries were found to be very obvious, and this could result in a greater adjustment for the domestic real estate inevitably, as well as significant impacts on the leasing business of commercial office buildings. The theme of this discussion focuses on the leasing business of the operational planning of commercial office building, by using the usage survey to conduct the industrial analysis of external environment, economic environment analysis, and advantages and disadvantage of internal conditions to acquire results of the development trend and direction of operational planning. By taking the three-story commercial office building which is situated next to Planning in Xinzhuang District in New Taipei City as example and adopting literature and the current usage survey as the framework, the core of this paper is based on the operational planning and the discourse is based on the usage survey, discussion topics include the operation, reality, and implementation dimensions.Knows space effective use and possess long residual action gainings; is like can not take advantage of, then as ameliorates space style, can reach research aim.
Based on the above reason, a total of five chapters, section 23, only a summary of each chapter outline is as follows:
ChapterⅠ Is the introduction. First of all disserts commerce work building operate plan's usage investigation, Continues old text research motivation with aim, Researches range with content, Researches step, Means, Researches tool with flow.
Chapter II Review of the Literature. The rental competitiveness via the use, usage, and efficacy of the multi-usage and function, as well as to bring its role, function, and performance into full play and long-lasting for rent income, aims to explore what factors are contributed to the relationship among rent differences of offices, vacancies, and long-lasting income in order to figure out problems.
ChapterⅢ Demonstrations dissertations. As new farm enterprise building operate plan usage investigation, First of all as present situation investigate establish matter discuss framework, Continues as consumer use questionnaire survey design with degree of satisfaction investigate content generalize a problem, Again be as depth visit speak of discuss will data punish synthesize topic, Final brief summary.
ChapterⅣ Topics and countermeasures. Passes through topic content discuss behind add with remit punish, Discovers face proposed topics, Then it result bring up operate plan proposed topics draw up and because should countermeasure.
ChapterⅩ Conclusions and recommendations. Through discourse, conclusions and suggestions, and provide follow-up recommendations of the study. |
