The main purpose of this study is to investigate the relationships between the school-age children’s parents’ Perceived Service Quality and Satisfaction toward the private cram school.
we use the questionnaires to investigate and use the purposive sampling, finally we get the 567 valid samples. To verify the hypothesis, we use the frequency distribution, percentage, T-test, single factor analysis of variance, Scheffe method after comparison and chi-square test for data processing. And according to the results, we have found that:
1. Female has higher Service Quality Perception toward the Tangible、Reliability、Responsiveness、Assurance and Empathy than male.
2. The age of child’s parents won’t affect the Service Quality Perception.
3. The higher the educational degree of child’s parents, the more Service Quality Perception they have. Especially the parents whose educational degree is above bachelor, has the highest Service Quality Perception toward assurance.
4. The higher job position of child’s parents, the more Service Quality Perception toward Assurance they have.
5. The higher average monthly income of child’s parents, the more service Quality Perception they have.
6. Male’s Satisfaction toward the Service Quality is higher than female.
7. There is positive correlationships between the Service Quality Perception and Satisfaction.
Finally, we have given some suggestions to the government, the practitioner, children’s parents and the future research according to our research.
Key words:School-age children、after school take care service、service quality