| 摘要: | 天然資源或破壞自然生態造成環境惡化的問題，已逐漸意識自身活動對地球的衝擊，也體認恐陷於自食惡果的境地，相關綠色消費的議題漸成潮流，政府積極進行各項環保政策，公務人員在政府機關足以發揮扮演影響政策執行的實質影響力，其等綠色消費的心態，對政府機關消費的發展，具有指標及研究價值。本研究旨在瞭解公務人員「綠色消費行為」之現況，並探討不同個人背景因素之公務人員在「綠色消費行為」上的差異情形及解釋力。
本研究以中央機關公務人員為調查對象，正式施測樣本為500份，實得有效樣本為450份，有效回收率為90％。研究工具包括：「個人基本資料」、「環境知識」、「綠色消費態度」及「消費行為」4個量表。以統計套裝軟體 SPSS for Windows 12.0進行結果分析，研究結果如下：
一、綠色消費態度：在「減量原則」年長者態度優於年輕者；「減量」、「拒用」、「重複使用」、「資源回收」等原則，已婚者均高於未婚者，均達顯著水準。
二、綠色消費行為：「個人」、「家庭」、「機關」消費行為等三構面女性得分均高於男性；年齡愈大及已婚者之綠色消費行為較年輕者及未婚者優，主管亦高於非主管，均達顯著水準。
三、環境知識、綠色消費態度、綠色消費行為度均呈極顯著正相關。
四、環境知識、綠色消費態度、消費行為之迴歸分析均達極顯著水準。
根據本研究之結果，建議政府多應用公務教育網站媒體提供公務人員多樣性的環境教育課程以提高對環境認知，進而建立公務人員正確的消費態度及行為，使其成為推動全民環保的種子及助力。
The natural resources or ecological damage caused by the environmental deterioration, has been gradually awareness of the impact of own activities on the Earth. And also recognize that the terrorist caught in the disastrous position, the growing trend of green consumption issues, the government has been undertake various environmental protection policies actively,public servants play a real influence on the implementation of policies , and the mental of green consumption will make an indicators and research value on the government’s development of the consumption. This study,aims to understand the present situation of "green consumption behavior" on public servant, and to explore the differences and explain the force of the public servants of different background factors on the "green consumption behavior.
This study conducted a questionnaire survey on the public servants of the central authorities,the investigation of official measured sample are 500, and 450 effective questionnaires were collected and analyzed, the effective rate was 90%. The research tools include 4 scale:"personal information","environmental knowledge","green consumption attitudes and green consumption behavior".Statistical software package SPSS for Windows 12.0 carry out analysis of results and findings are as follows:
1.Green consumption attitudes: in the principle reduction,the elder are superior than younger,in the principle of reduction,refusal,reuse and resources recycling, married are higher than unmarried ,which have significantly level.
2.Green consumption behavior: score for the three dimensions of consumption behavior, "personal, family and public authority", women are all higher than men,the elder and married are superior than the younger and unmarried, executives are higher than the staff, which have significantly level.
3.The degrees of environmental knowledge, green consumption attitudes and green consumption behavior have significantly positive correlation.
4.The regression analysis for environment knowledge, green consumption attitudes and green consumption behavior have significantly level.
According to research results , it is suggested that the government should provide multi-application environmental education programs for public servants by the civil website media to enhance the awareness of environment, and to establish the correct consumption attitudes and behavior, that will become a seed to promote environment protection. |
