The Connection Between Happiness and Service Businesses: A Preliminary Study

CCUR > College of Social Sciences > Department of Social Welfare > journal articles > Item 987654321/22939

Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/22939

Title:	The Connection Between Happiness and Service Businesses: A Preliminary Study
Authors:	Chiu, Hung-Chang Hsieh, Yi-Ching Yeh, Huey-Jiuan Kuo, Chien-Liang Lee, Monle Yu, Der-Jang
Contributors:	社會福利學系
Keywords:	QUALITY LIFE SATISFACTION CONSUMER PERCEPTIONS CONCEPTUAL-MODEL SELF-ESTEEM
Date:	2011-10
Issue Date:	2012-09-06 16:17:19 (UTC+8)
Abstract:	Happiness may be one of the most important goals that many people pursue in the world. This study adopts a qualitative approach to investigate the determinants of happiness for Taiwanese/Chinese people. Further, we investigate related service opportunities for happiness via a field survey of 808 respondents. This study identifies four happiness segments for people in Taiwan/China: Influential & Outgoing, Adequately Settled, Pleasure Seeking, and Young & Restless. These four happiness segments differ markedly in terms of characteristics and potential service opportunities. The findings of this study have implications for researchers who are seeking to understand happiness in an Asian country.
Relation:	JOURNAL OF HAPPINESS STUDIES Volume: 12 Issue: 5 Pages: 841-860
Appears in Collections:	[Department of Social Welfare ] journal articles

Files in This Item:

File	Description	Size	Format
index.html		0Kb	HTML	567	View/Open

View Licence