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Please use this identifier to cite or link to this item:
https://irlib.pccu.edu.tw/handle/987654321/22939
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| Title: | The Connection Between Happiness and Service Businesses: A Preliminary Study |
| Authors: | Chiu, Hung-Chang
Hsieh, Yi-Ching
Yeh, Huey-Jiuan
Kuo, Chien-Liang
Lee, Monle
Yu, Der-Jang |
| Contributors: | 社會福利學系 |
| Keywords: | QUALITY
LIFE SATISFACTION
CONSUMER PERCEPTIONS
CONCEPTUAL-MODEL
SELF-ESTEEM |
| Date: | 2011-10 |
| Issue Date: | 2012-09-06 16:17:19 (UTC+8) |
| Abstract: | Happiness may be one of the most important goals that many people pursue in the world. This study adopts a qualitative approach to investigate the determinants of happiness for Taiwanese/Chinese people. Further, we investigate related service opportunities for happiness via a field survey of 808 respondents. This study identifies four happiness segments for people in Taiwan/China: Influential & Outgoing, Adequately Settled, Pleasure Seeking, and Young & Restless. These four happiness segments differ markedly in terms of characteristics and potential service opportunities. The findings of this study have implications for researchers who are seeking to understand happiness in an Asian country. |
| Relation: | JOURNAL OF HAPPINESS STUDIES Volume: 12 Issue: 5 Pages: 841-860 |
| Appears in Collections: | [Department of Social Welfare ] journal articles
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