| 摘要: | 大陸國營企業擁有龐大的生產設備、廠區、科技能力、人力，及分布廣闊且深入市場的配銷與零售系統，對於以大陸內需市場爲經營目標的投資者而言，此龐大多樣的經營資源，自然有其吸引力。根據65家在大陸投資台商的問卷調查之分析結果，發現台商普遍已注意到大陸國企在改革後可能釋出的經營資源。著重成本控制動機的投資者，較重視它們製造面資源；著重開拓當地內需市場之投機者，則重視它們的市場性與社會性資源；在當地遭遇產業面或行銷面之經營障礙者，不僅重視市場性與社會性資源，同時也期望藉由與大陸國企的合作，建立生產製造、銷售推廣、人力資源、財務融通、基礎研究等全面性的經營能力，顯示台商爲開發大陸內需市場，必須建立當地化之經營能力的需求。台商認爲大陸國企目前可釋出之經營機會，在製造方面分別爲代工機會及廠地設施；代工機會的合作不預期可以建立任何能力，廠地設施的合作則可建立製造、人力、基礎研究能力；大陸國企在行銷方面則可釋出銷售推廣方面的資源，此方面的合作可以建立行銷、財務、商品開發、人力等方面的經營能力。台商對大陸國企的資源認知、合作動機及合作後期望建立的經營能力，均與台商的投資目的、及在當地所遭遇之經營障礙有關。
Chinese state-owned enterprises own most of industrial capacity, human resources, technology and the broadly, deeply developed distributing and selling systems in China. Taiwan investors who are interested in domestic market really concern these resources because of needs of marketing ability. This study discovers that most Taiwan businesses in China, had been aware of the reformation of state-owned corporations, for the hope to get capabilities in Mainland. Investors whose goal is reducing production cost would interest in manufacturing resources. For others they desire to explore domestic market, emphasize on market-related resources or systems. And, businesses facing with both the industrial and marketing obstacles, need market and social resources. Moreover, they plan to construct a broad scope of capabilities including production, selling, human resources, financing and R&D. It shows that business must be domesticalized, if they hope to enter in China market. Taiwan businesses in Mainland conceive that the reformation of state-owned corporations would release kinds of resources, which are helpful for their capabilities enforcement. For the sake of production, the resources in need are OEM contractors, factories and equipment. The firms searching for OEM, have no desire to build up any kinds of capabilities. The ones who hope to use equipment or factories, could setup manufacturing, human, basic research and product development capability .For the sake of marketing resources, they conceive state-owned corporations will release distributing and selling resources which are valuable to marketers. They will acquire marketing financing product development and human resources from the cooperation. |
