| 摘要: | 近年來因為人體遭受到感染，所必須付出的生命代價相當大，所以在感染方面的相關議題與自我保健、防範除了在醫院受到重視之外，一般消費者也開始逐漸重視。本研究以大學生為研究對象，以專業醫護人員為標準利用KEB和Howard消費者行為模式與相關文獻資料結合設計出問卷，再使用Statistica軟體中的ANOVA與MANOVA對所收集到的問卷資料做分析、探討。目的在於了解這兩群體之間，對於防護性醫療紡織品消費行為、關切的感染相關議題其間的差異化。我們發現了這兩群組在議題與消費行為的部分，除了消費行為「購買防護感染醫療紡織品時，價格便宜是我的優先考量的因素」具相同性之外，其餘都是有差異化的存在。在共同關切的感染議題項目包含「愛滋病感染」、「加護病房感染」「醫療環境與設備清潔、消毒、滅菌（例：手術臺的消毒、牙醫器具等）」、「因為人體遭受感染而造成的死亡率」、「手術中或手術後因為遭受到感染而必須再度接受手術的可能性」。對於「醫療紡織品所使用的製造原料，例：天然的棉麻、人造的合成纖維」兩者表現出的關切度都不高。消費行為部分共同表現最顯著的項目包含「我會拒買對人體產生傷害的防護感染醫療紡織品」、「我相當重視傳染性疾病的預防」等項目，顯示這些相關議題對消費者行為的影響甚大，是勘業者勘酌。
Because the human suffered the infections, had to pay the life price was quite big in recent years, therefore in infection aspect related subject with self-health care, guarded besides received in the hospital, the common consumer also started gradually to take. This research took the university student as the research object, designed to take the specialized medical care personnel as the standard and used KEB and the Howard consumer behavior pattern and the correlation literature material union asked the volume, again used in Statistical software ANOVA and MANOVA for collects asked the volume material make the overlapping analysis, the discussion. The goal lied in understands between these two communities, in protection medical service textile expense behavior, if is concerned infection correlation subject, during difference and relevance. We had discovered these two crowds of groups when subject and expense behavior part, besides expense behavior purchase protection infection medical service textile, the price small advantage was my first consideration factor same, other all have the difference existence. Is being concerned together the infection subject project contains the AIDS to infect, the intensive care unit infection, the medical environment and the equipment clean, the disinfection, was antiseptic (the example: Surgery table disinfection, dentist appliance and so on), after because the human body suffers the mortality rate which the infection creates, in the surgery or the surgery because of suffers the infection but to have to perform the surgery once again the possibility. Manufacture raw material uses which regarding the medical textile, example: The natural cotton and kapok hemp, the man-made synthetic fiber two performance concerns was not all high. The expense behavior partial display most reveals the project to contain me together to be able to resist to buy to the human produced the injury protection infection medical service textile, “I quite took the communicable disease the prevention” and so on the project, demonstrated these correlation subjects were really big to the consumer behavior influence. |
