影響台北市家庭衣物外洗件數之重要變數分析

CCUR > College of Natural Science and Engineering > College of Engineering > Department of Textile Engineering > Journal of the Hwa Gang Textile > Item 987654321/22657

Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/22657

Title:	影響台北市家庭衣物外洗件數之重要變數分析 Analyze the Important Variables for Delivery Launder in Taipei
Authors:	張瑾芳申屠光
Contributors:	紡工系
Keywords:	分類樹洗衣消費者多變反應交叉表
Date:	2005-03-31
Issue Date:	2012-05-30 15:22:58 (UTC+8)
Abstract:	洗衣商家面對都會區變動之新型消費型態，應積極規劃關於商店的行銷策略；然而，關於這方面的資料卻缺乏不足，且缺少在洗衣消費者的消費行為的研究。本研究利用分類樹多變量統計探究技術做：一、篩選影響衣物外洗件數多寡之相關變數，二、排序各個變數的重要性，三、將外洗量之多寡分成三個等級，由分析多變反應交叉表，可以得到每一個等級是在那些變數的那些條件下發生的，以供作洗衣業者對未來行銷策略規劃參考之依據。 When the laundry face new types of consumer launder behavior in city, they should plan marketing tactic for their stores, however, being short of neither this aspect of information, nor the launder behavior research so far. This study uses classification tree to 1. choose important variables for delivery launder, 2. rank the importance of variables, and 3. classify three levels of quantity of launder and examine under what conditions of variables for high level consuming class of laundry by analyzing the multiple response tables to provide a reference of marketing stratagem.
Relation:	華岡紡織期刊 12卷1期 P.1 -15
Appears in Collections:	[Department of Textile Engineering ] Journal of the Hwa Gang Textile

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