There are different clothing wearing values in the subculture of youngpeople nowadays. The purpose of this article is to investigate what style of wearing and trademark do they want, and the orientation of the five brands study, some conclusions are 1. Adidas is the favorite tag for young people. 2. The style of sport is in the majority for young people nowadays. 3. Most young consumers would not chang their mind by mouthpiece. 4. The outline of products is the important norm that young people to choice.
