This research was designed to identify attitudes, behaviors, motivations, and consumption patterns of consumers who purchase organic cotton products. Data were collected from face to face structured interview from an intercept sample of 246 Hawaii consumers. Data were analyzed with descriptive statistics and Chi-square tests to provide additional infom1ation about the association of variables. Significant associations were found between gender and willingness to pay more for organic cotton, ar1d between organic food consumption and willingness to pay more for organic cotton products. A profile of characteristics of organic cotton consumers was developed. The results may assist organic product marketers.
