An effective business management model is the key factor in determining whether a product or service is well-accepted by customers in the era of intelligent economy. In past, products reached customers through wholesalers and retailers. In the era of intelligent economy, these apparel companies no longer set the primary goal as controlling rare materials or resources but developing intelligent systems that allows companies to compete and survive. All allied companies participating in an intelligent system form a cooperative net, so competition in the apparel industry has turned to emphasize developing business management models that further create intelligent systems. Especially, as technology improves, steps of marketing channels from manufactures to customers have shortened because customers demand efficient products. As a result, direct marketing, referring to apparel manufacturers who pass general or even customized products to customers without wholesalers and retailers' involvement, draws attention again. If apparel companies apply the three crucial elements, value creation, resource integration, and cooperative system in management, they will resolve the problem of limited materials or resources.
