Besides producing a product, to create the aesthetic value of product is the most meaningful thing for product designer. The product designer uses variety fashion design elements as a language or symbol to speak his design concept, which can touch off the users' past experience arid meaning, and to create mixture fashion design style. The purpose of this study, based on the viewpoint of aesthetic economic, is exploring the industry. This article described the product attractiveness and pleasure product feature. In addition, it also described the contemporary consuming value more detail. This study found the pleasure fashion design is to create the fashion experiencing value in aesthetic economic system. The product attractiveness and consuming value, in contemporary fashion design industry, include the fashion deign vocabulary of symbolization, fashion behavior scenario of simulation and consuming value of humanity.
