國小學童家長對於加大尺碼童裝態度之探討─以嘉義市為例

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Title:	國小學童家長對於加大尺碼童裝態度之探討─以嘉義市為例 The Investigation of the Attitude of Elementary School Student's Parents to Plus Size Children Clothing-A Case Study of Chiayi City
Authors:	徐秀如；林家瑜；辛成芳；陳怡如；羅敏文
Contributors:	紡工系
Keywords:	國小兒童消費者行為態度加大尺碼童裝 elementary school student consumer behavior attitude plus size children clothing
Date:	2010-03-01
Issue Date:	2012-05-16 13:04:11 (UTC+8)
Abstract:	本研究主皆是探討國小學童家長對於加大尺碼童裝的態度，分析過胖與無過胖兒童家長對加大尺碼童裝態度之差異性。以台灣國小過胖兒童比例佔最多之嘉義市為研究範圍，便利取樣問卷調查方式收集資料。共發出2112份問卷，有效問卷為1222份。分析統計方法為獨立樣本T檢定、單因子變異數分析、皮爾森相關分析等。結果顯示過胖與無過胖兒童家長，對加大尺碼童裝態度有其顯著相關且因不同的人口統計變項對加大尺碼童裝之態度也是有顯著差異。 The purpose of present study is to investigate the attitude of elementary school student's parents to plus size children clothing and to analyze the differences between overweight and non-overweight children's parents' attitudes toward plus size children clothing. The study takes Chiayi City, which takes most percentage of overweight children as study scope. Convenience sampling and questionnaire investigation are applied to collect data. Total 2112 questionnaires are reIeased and 1222 are valid questionnaires. Statistic tools which were applied to analyze the data in this study are T-test, ANOVA and Pearson correIation analysis. The result shows that the parents' attitudes of overweight and non-overweight children toward plus size children clothing has significant correIation. And different population statistic variables on the attitudes of plus size children's clothing also show significant differences.
Relation:	華岡紡織期刊 17卷1期 P.78-86
Appears in Collections:	[Department of Textile Engineering ] Journal of the Hwa Gang Textile

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