| 摘要: | 本研究主要目的爲探討旅遊過程中對行動定位服務的需求程度與使用頻率，以及分析不同的消費者、旅遊特性及使用介面對行動定位服務需求與使用頻率之差異，研究範圍以北部區域爲主。研究採問卷調查方式進行，透過車隊的方式進行問卷的發放，回收之樣本結構以男性，26-40歲、已婚、大學學歷、固定年收入51-100萬之間爲主，行業以製造業爲多。受測者半年從事國內旅遊的次數以3-4次爲多，最常旅遊天數以兩天一夜爲主，行程安排則以自行規劃爲主。受測者最常使用的行動定位服務的產品類型爲GPS，一個月大約的使用次數主要爲6次
研究發現人口統計差異僅年齡、教育程度對需求有部分差異，其居住地區則對於使用頻率上僅有部分差異。而旅遊次數與旅行行程安排則對使用頻率有部分差異。介面及使用次數對需求有部分差異，對使用頻率亦有部分差異。
The main purpose of this research is to survey the needs and use frequency of LBS when people travel, and to analyze the needs and use frequency of different user, travel types and service interfaces. This study is based on questionnaires that were circulated via car drivers and board mangers in northern Taiwan. The questionnaires were returned mainly by mails. Interviewees are in age of 26 to 40, married, earning NT＄510,000 to NT＄1,000,000 per year, working in manufacturing industry, and most of them enjoy taking 2-days trips, planned by themselves, and have gone traveling 3 to 4 times in the past 6 months. GPS, the LBS product used most often by the interviewees, is used 6 times per month in average.
In this research, two demographic factors, age and education, show little difference in the need of LBS. Living area, another demographic factor, causes insignificant difference in use frequency. With regard to traveling habits, people who drive different types of cars have different LBS needs. People who travel frequently and plan their trips before-hand use LBS frequency. Other factors interface and time usage, have a small impact on the needs and frequency of use of LBS. |
