| 摘要: | 「當災難與媒體交會：災難傳播的真相與擬像」專書寫作計畫媒體在災難中扮演的角色隨著各種天災人禍的發生，受到各界的重視。現代人日常生活所面對的經驗領域，是一個隨時可能遭受天然或人為災難危害的風險社會，諸如颱風、地震、火災、戰爭等，人們可能親身經歷災難，也可能透過媒介的報導經驗災難。不管是哪一種狀況，當災難發生時期，社會大眾對資訊與影像的需求格外強烈，原本即是人類生活重心的媒體，便成為社會認知災難、發展災難風險決策、形塑災難管理的重要機制。然而災難的社會的意義並不是客觀獨立存在的真實，而是經由媒體與社會所建構的社會真實；即災難雖是一個真實發生的事件，但人們對災難的認知則受到媒體再現的形塑，且隨著媒體再現災難論述的改變，產生不同的災難認知與意涵。因此本計畫預計以兩年時間進行災難傳播的資料蒐集與彙整，由「災難與媒體互動的社會情境脈絡」、「災難本質」、「媒體產製結構與運作邏輯」、「多元媒體形式與異質訊息內容」、「民眾對災難訊息的傳播與接收」等五大面向進行災難傳播研究的專書著作，並以過去兩年執行災難傳播的研究成果為基礎，由微觀與鉅觀的角度，以整體性架構呈現較全面的災難傳播研究內涵。
When disaster met media: The reality and simulation of disaster communication The role of media are more important in disaster management, especially following the development of communication technology, media have involved in every aspect of our everyday lives, and become an essential dimension of contemporary life experience. We cannot evade media presence and media representation. Therefore, it is necessary to study how media portray disaster and examine how to do disaster communication, due to we are living at risk society which may struck by earthquake, typhoon, fire, war and other accidents. When disaster happened, people are eager for useful information which is reported by media. Thus, media play a vital role of disaster management. But disaster is not an independent and objective reality. On the contrary, disaster is a social reality which shaped and constructed by media and society. People recognize disaster through media representation and simulation, different media discourses generated different meaning of disaster. Hence, this two years project is not only interesting to discover how media portray disaster, but also concerns the social-cultural meaning of disaster communication. In addition, this project will from different approaches to analyze disaster communication, which are (1) the social context of disaster and media; (2) the natural of disaster; (3) the production and operation of media industry; (4) multiple forms and contents of disaster communication; (5) public’s reception and production of disaster communication message. In light of last two years research experience of disaster communication, this project will be funded on the research data which collected by content analysis, depth interview, focus group interview and telephone survey, and constructs holistic approach to examine the interaction of disaster and media. |
