Motivations and management objectives for operating micro-businesses in aboriginal communities

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题名:	Motivations and management objectives for operating micro-businesses in aboriginal communities
作者:	Chang, J (Chang, Janet) Tsai, CTS (Tsai, Chen-Tsang Simon) Chen, YH (Chen, Yi-Hui)
贡献者:	觀光所
关键词:	Aboriginal tourism micro-business motivation objective
日期:	2010-10
上传时间:	2011-12-09 09:45:38 (UTC+8)
摘要:	Entrepreneurship in aboriginal tourism occurs mostly as micro-businesses in rural tourism. The motivations of aboriginal and other entrepreneurs differ, with the former placing less emphasis on profit-making. They are also concerned about conserving culture. Similarly, management objectives of entrepreneurs vary. This research uses a quantitative approach to explore the business motivations of entrepreneurs in two aboriginal communities in Taiwan: Wulai, Taipei and Fu-hsing, Taoyuan. The results show that economic factors are the primary motivations in both places. However, compared to motivations of entrepreneurs in Wulai, those in Fu-Hsing place more emphasis on lifestyle factors. With reference to management objectives, those in Wulai are more likely to agree more that work and life are highly-connected and place higher importance on positive business performance. In contrast, more of those in Fu-hsing endorse accomplish societal responsibilities and work is a hobby. Entrepreneurs in both places generally agree that the reputation of the business is critical to the management of a microbusiness.
显示于类别:	[觀光事業學系暨研究所 ] 期刊論文

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