| 摘要: | 臺灣國防工業在發展的過程中，受到政治的關係影響甚深，從2000年與2008年兩次的政黨之執政輪替，對於相關國防政策的更迭，使得臺灣國防工業發展政策莫衷一是，但是「國防二法」對於軍備建設的發展、管理確有明文之規定。
然而，臺灣國防工業在推動發展之過程，對於配合政府國防政策的變化，確實感到相當的困擾，此行政程序的影響，國防工業發現需要建立一個中介單位，專門去經營管理與政府之間的關係，而對於政治公關的權能、定位之研究，正可以滿足架構政府及國防工業兩造關係之依據。政治公關具有結合傳播、溝通及組織等多元化的政治特性，本論文針對政治公關要如何完成使命，協助國防工業堅守本身的政策立場，達成國防企業最大的經濟效益，鞏固國防工業永續發展，進而發揮本身有效的技術論述與政策責任，為本論文研究之目的。本論文以文獻分析法和開放系統理論之研究方法，用於解釋國防工業主要的政治與公關實務之理論分析，其中，國防工業實際參考案例，則藉由漢翔航空工業之政治公關案例檢證，研究發現，在企業對於政治與經濟關係權衡下，漢翔航空工業僅於能力範圍內追求政治關係之壯大，並希望藉由傳統人際關係的溝通方法，以達到政府單位更多合作與信任，然而，這過程卻使漢翔公司的政治工作有著極高的不確定性。
本論文參考現今臺灣政治關係發展的研究文獻，並持續研究有效之遊說行為及利益團體行動的公關之道，這也是本論文政治公關理論最希望研究之所在，研究結果可以提醒國防工業主或CEO必須重新審視兩者（政治、公關）之整合關係，因為整合兩者關係理論為研究基礎，將有助未來在執行政治公關任務的參考，並可提供國防工業主官管作審慎評估之考量依據。
During the developing process, Taiwan’s military industry is exerted a tremendous influence by politics. Alternations of political power in 2000 and 2008 allow the government to have very different policies in military industry. Additionally, the development of Taiwan's military industry does not have a definite direction. To deal with the problem, 國防二法has clear regulations on the development and management of military construction.
Nevertheless, in order to keep up with the policy changes of the government, Taiwan's military industry encounters some difficulties in promoting the business. For that reason, military industry finds out that it needs an intermediary, dedicated to management and government affairs with the government. Understanding the authority, functions, and positioning of political public relations can be a framework for the basis of the media between the government and military industry. Political public relations have combined particular characteristics as diverse as connection with the media, communication, and organization.
This research is focused on how the political public relations accomplish missions to assist in military industry adhering to their own commercial standpoint, to get maximum economic benefit, to keep the sustainable development of military industry, to achieve effective technology to their own discourse, and then to take on the responsibility of policy. Those are also the purpose of this thesis. Being based on literature review, this research is focused on open-system theory of public relations and current state of military industry to explain the principal practice analysis of political public relations in military industry. Cases cited in this thesis tell that Aerospace Industrial Development Corporation (AIDC) had pursued the goal of political growth in the limited capacity, because of the trade-off between economy and political policy. By the traditional method of interpersonal communication, AIDC hopes to get more cooperation and trust from the government. However, the process makes AIDC in an uncertain planning direction in political business.
Referring to a lot of current literature research paper on the development of Taiwan political relationship, the paper shows the further study to establish the path of professional political public relations of the effective lobbying and interest groups, which is also the importance of working on theory of political public relations. Result of this thesis reminds front office to consider two sides (political and public relations) carefully. Integration of the theoretical basis from two sides will be helpful in future policy in the implementation of actual state for public relations and provide the basis for assessment of consideration. |
