本研究目的是探討國內觀光產業組織中，一個長久以來未受到重視與被探索的勞務形式－美學勞務(aesthetic labour)。基於美學勞務的理論且回顧過去相關之文獻，本研究分別從「雇主對員工之招募與遴選」、「雇主/員工對員工之訓練與管理」，以及「員工對顧客之工作實務與服務接觸」三個構面，對觀光產業組織的美學勞務使用情形進行研究與分析。採用深度訪談之方式與透過嚴謹的內容分析法，得出研究結果與歸納出研究結論。組織會尋找擁有美學特質與能力的員工，並藉由提供美學訓練，實施制服與服裝規定以及執行外表之管理政策，確保員工能展現出組織美學與傳遞企業形象。本研究提出對於觀光產業組織之美學勞務內涵的深入見解，以及如何在實務上被加以應用。研究結果提出對於企業管理者的意涵與對未來研究的建議。
The purposes of this study were to research an important but so far underappreci-ated and unexplored form of labour in organizationganizationganizationganizationganization for the domestic tourism indus-try-aesthetic labour. Based on the theory of aesthetic labour and review of related liter-ature in a research paper, the study from「employer-employee: recruitment and selec-tion」,「employer-employee, employee-employee: training and management」,「employee-customer: working practices and the service encounter」 three dimensions to research and analysis the utilization of aesthetic labour in tourism industry. The study use an in-depth interview in a manner and through rigorous content analysis, results ob-tained and conclusions are summarized. The organizations will look for employee have aesthetic attributes and capacities, and by providing aesthetic training, the implementa-tion of uniform and dress code and appearance of the management policy to ensure that employees can demonstrate the organization of aesthetics and corporate image trans-mission. The study provides insight into the nature of aesthetic laobur of organization in tourism industry and how it might be used in practice. Implications of these findings for business managers and areas for future research are also provided.
