The main purpose of this study is to explore the relationship between novelty seeking, serious leisure and satisfaction of aboriginal-themed museums. The scope of this study is three aboriginal-themed museums in Taipei, mainly focusing on the tourists who visited aboriginal-themed museums. This research adopts a conventional sampling and analyze questionnaires results through descriptive statistical analysis, reliability analysis, correlation analysis and structural equation modeling to understand the relationship among the degree of novelty seeking, the characteristics of serious leisure and the satisfaction of museums.
The results indicate that there is a positive significant relationship between novelty seeking and serious leisure; serious leisure and museums satisfaction also have a positive significant relationship. However, novelty seeking is likely to influence satisfaction via serious leisure; that is, tourists who wish to experience and understanding aboriginal culture or are attracted by the display themes would result in novelty seeking. After visiting the aboriginal-themed Museum, the novelty seeking is full-filled, so leading to the desire to visit or participate in museum activities in the long-term. As tourists are actively participating in museum activities, it corresponds with serious leisure; therefore, museum satisfaction of tourists are enhanced.
