近年來在歷經多次全球金融危機與風暴後，創新與創業的議題更顯現出其重要性，主要是由於增加創業有助於解決一個國家基本的經濟與社會問題。過往對於性別的刻板印象與職場玻璃天花板效應，促使女性在社會中地位被次等化也讓女性的生涯發展歷程存在著限制，而創業更是專屬於男性的舞台。
因此，本研究主要目的係探討隨著女性性別意識的發展與社經地位提升是否會影響其創業動機。採問卷調查方式，運用Pearson相關分析與根據Baron and Kenny (1986)以迴歸模式驗證中介效果的論點，採取層級迴歸分析的方法來驗證女性性別意識在社經地位與創業動機間之關係與影響；而從258份有效問卷的研究結果指出，女性性別意識與社經地位皆正向影響創業動機，且社經地位正向影響女性性別意識，同時女性性別意識在社經地位與創業動機間具有中介的效果。
In recent years, the importance of creative and enterprising spirit has been signifi-cantly discussed and increased, especially after being through the global economic crisis and storm time and again. The increase of enterprise contributes to the valuable solution to the country’s basic economic and social issue.In the past, due to the stereotyped im-age on gender and the glass ceiling effect in the occupation, the female is always con-sidered as the inferior in her social position; meanwhile, it also gives the limitation to the female career development, which forms the male world at the enterprising stage.
Accordingly, this research is going to emphasize on the study of female gender consciousness, socioeconomic position, and their impact and relation to entrepreneurial motive. By using the questionnaire investigation, and taking advantage of Pearson re-lated analysis and Baron & Kennny’s thesis on identifying the media effect through re-gression mode, this research adopts hierarchical regression analysis to verify the media effect of the gender consciousness to socioeconomic position’s relation and impact to the entrepreneurial motive. As a result of 258 effective questionnaires, both gender consciousness and socioeconomic position have their positive influences on the femi-nine entrepreneurial motive; socioeconomic position shows its influence on gender consciousness in a positive way; and gender consciousness expresses its media effect in part on socioeconomic position’s influence on feminine entrepreneurial motive.
