災難新聞訊息可用性與閱聽眾效果之探討

CCUR > College of Journalism and Mass Communications > Department of Journalism & Graduate Institute of Journalism > thesis > Item 987654321/19786

Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/19786

Title:	災難新聞訊息可用性與閱聽眾效果之探討
Authors:	蔡孟穎
Contributors:	新聞研究所碩士在職專班
Keywords:	災難新聞可用性閱聽眾效果
Date:	2010
Issue Date:	2011-10-20 12:08:53 (UTC+8)
Abstract:	由於全球氣候改變，大型天然災害儼然已成為各個國家的夢饜，尤其地處亞熱帶氣候的台灣，更是面臨每年都可能造成重大生命財產損失的颱風洪水災害，對於這種季節性可預見之災害，因此在探究災難新聞這塊領域上，除了如何從過去經驗中汲取教訓，更應並透過結合新聞媒體的力量傳達對閱聽眾有用之資訊。本研究嘗試探討災難訊息特性與閱聽眾效果之關聯性。並以Ball-Rokeach與DeFleur於1976年提出媒介依賴理論(Media Dependency Theory)為基礎架構，此理論認為：閱聽人對大眾媒介有許多不同的依賴類型，而且依賴的程度因人、團體、與文化的不同而有差異。閱聽人所接收到的媒介訊息及內容，主要是受到環境中各組織間依賴關係的影響，人們有了解自己和了解社會環境的動機，也就是自我理解及社會理解，他們運用這些來確定行動和與他人互動的關係，而媒介就成為了滿足閱聽眾自我理解及社會理解的主要橋梁。隨著社會進步，閱聽眾的需求和喜好也愈多元，小眾傳播媒體也隨市場需求愈來愈發達，因此管道來源的多元化也使閱聽眾能容易從傳媒獲得他所要的資訊及內容，因此他們自然也就越依賴媒介。綜上所述，依媒介依賴理論，茲將訊息特性區分為「數量」、「權威性」、「多元性」、「可靠性」。本研究將訊息可用性納入特性之一，以網路問卷方式進行調查，藉此比較訊息特性間的整體項目得分高低、探討目前國內媒體對於災難報導偏向的實用性、另外並分析人口變項與媒介使用習慣之關係及媒介依賴關係。 Global warming causes different natural disasters which becomes a nightmare for every country worldwide. Taiwan, locating in subtropical area, is threatened by typhoon and flood every year. So the study focuses especially on how to use media power to communicate instant and useful news of precaution against nature calamities to public. The study aims at the correlation between the characters of disaster information and audience effect. The study is based on the Media Dependency Theory of Ball-Rokeach and DeFleur in 1976, which states: audiences depend on media in different ways and will be affected by individual, group and culture differences. Audiences have motivation to understand themselves and outside environment, and to interact with others. Media is the bridge to fit their demand. The improvement of new technologies brings more alternative media and makes audiences’ demands and preferences more variable. Audiences can easily reach the information and contents they want and depend more on media than ever. According to the media dependency theory, information characters can be divided into “quantity” “profession” “multiplicity” and “dependency.” The study surveyed subjects by using online questionnaire and tried to find out the differences between information characters, discussed the usability of disaster news reporting in Taiwan and analyzed the relationship between population variation, media using habit and media dependency.
Appears in Collections:	[Department of Journalism & Graduate Institute of Journalism] thesis

Files in This Item:

File	Description	Size	Format
index.html		0Kb	HTML	453	View/Open

Loading...