| Abstract: | 本研究旨在透過兩岸歷年來所發生之重大事件來觀察投資人在投資股票時的投資行為、投資認知和投資態度的變化。本文為瞭解投資人在面對重大事件時可能產生的反應，因此使用問卷調查的統計方式來瞭解股市投資人在面對重大事件的情況下所形成的投資行為與當投資者面臨重大事件時對股票投資的態度與事件的認知作一詳有系統的分析。而本研究針對問卷調查的分析結果顯示兩岸簽署MOU與ECFA對股市投資人之投資行為、投資認知與投資態度有影響；不同股市投資人個別變項對兩岸重大事件的投資認知有顯著差異；不同股市投資人個別變項 對兩岸重大事件的投資行為有顯著差異；不同股市投資人個別變項 對兩岸重大事件的投資態度有顯著差異。
This research is penetrates cross-straits to have Major Events to observe the investor in recent years when invests the stock the investment behavior, the investment cognition and the investment manner change.
This article to understand the investor when the Major Events possibly produces response, therefore use the questionnaire survey's statistical way understood the stock market investors in face the investment behavior .Which Major Events in the situation forms with when investor facing Major Events does to stock investment's manner and event's cognition has system's analysis in detail. But this research demonstrated in view of questionnaire survey's analysis result, cross-straits signs MOU and ECFA to investment of behavior, the investment cognition and the investment manner the stock market investor is influential. Different Stock market investor Individual variable to the cross-straits Major Events, the investment cognition, the investment behavior and the investment manner has the remarkable difference. |
