遊憩動機與遊憩環境屬性對於遊憩滿意度關係之研究-以八里左岸河濱公園遊憩區為例

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Title:	遊憩動機與遊憩環境屬性對於遊憩滿意度關係之研究-以八里左岸河濱公園遊憩區為例 The Relationship among Recreation Motivation, Recreation Setting Attributes, and Recreation Satisfaction: The Case of Bali Leftbank Park in Taiwan
Authors:	胡永隆
Contributors:	觀光休閒事業管理研究所碩士在職專班
Date:	2009
Issue Date:	2011-08-03 14:24:14 (UTC+8)
Abstract:	本研究目的在探討遊憩者之遊憩動機、遊憩環境屬性與遊憩滿意度三者之間的因果關係。本研究透過問卷調查的方式，以造訪八里左岸河濱公園遊憩區之遊憩者為對象之341份樣本中，使用徑路分析後發現如下： 1.遊憩者之遊憩動機與遊憩滿意度間呈正向之關係。 2.遊憩區之遊憩環境屬性與遊憩者之遊憩滿意度間具有正向的關係。 3.遊憩區之遊憩環境屬性對於遊憩者之遊憩動機間會產生正向的作用。 4.分析不同人口變項對遊憩動機的結果發現，婚姻狀況、教育程度、工作年資、月薪和遊客類型皆具有顯著差異。 5.分析不同人口變項對遊憩環境屬性的結果發現，在年齡層、工作年資及遊客類型皆具有顯著差異。綜合上述之發現，建議八里左岸河濱公園遊憩區管理者可推廣漁村生活之休閒遊憩體驗、加強人員導覽及解說工作、休憩服務人員訓練的實施與規劃多樣化之旅遊路線等措施，可提昇遊憩者之遊憩滿意度，故本研究結果可提供八里左岸河濱公園遊憩區管理者在未來作規劃與發展之參考。 The purpose of this study is to investigate the causal relationships among recreation motivation, recreation setting attributes, and recreation satisfaction. By using path analysis as statistical tool, the results of a filed invitation of 341 recreationists in Bali Leftbank Park by writing the questionnaires revealed that the recreation motivation had positive impacts on recreation satisfaction, recreation setting attributes also had positive impacts on recreation motivation and recreation satisfaction. Furthermore, the method of analysis of variance was employed to study the perception difference among the recreationists’ different background (marital status, education level, tenure, wage, and visitor types) would significantly affect their attitude in recreation motivation, and demographic variables (gender, tenure, and visitor types) are significant to recreation setting attributes. Finally, the result suggests the Bali Leftbank Park administrators might promote the experience trip of fishing village life, strengthen the narrators’ guide ability, implement service personnels’ education and training, and plan of the diversification tourist tracks. Finally, the research results are offered to the Bali Leftbank Park administrators as a reference for recreational planning and development in the future.
Appears in Collections:	[Department of Tourism & Graduate Institute of Tourism Industry ] Thesis

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